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Head-to-head · Data Analytics Software

Zoho Analytics vs Mixpanel

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Analytics #2 in Data Analytics Software 8.1/10 Free plan · paid from $24/mo (annual) · 15-day trial Free plan✓ 1 of 4 features Visit Zoho Analytics
Mixpanel #8 in Data Analytics Software 6.5/10 Free plan · paid from $120/mo (annual) Free plan✓ 0 of 4 features Visit Mixpanel

Zoho Analytics leads on 1 check, Mixpanel on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 8.1/10
  • Free planboth
  • Most featuresZoho Analytics · 1 of 4

Zoho Analytics scores higher on our rubric for data analytics software: 8.1 against 6.5 out of 10; our editors rank them #2 and #8.

Zoho Analytics offers natural-language queries; Mixpanel doesn't publish it.

Zoho Analytics is the better fit for small teams building dashboards across business data. Mixpanel is the better fit for teams measuring product and web engagement.

  • Zoho Analytics fits best

    Small teams building dashboards across business data

  • Mixpanel fits best

    Teams measuring product and web engagement

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Zoho Analytics 8.1/10 Visit ↗ Mixpanel 6.5/10 Visit ↗
At a glance
Editor score 8.1 6.5
Ranking #2 in Data Analytics Software #8 in Data Analytics Software
Best for Small teams building dashboards across business data Teams measuring product and web engagement
Pricing model Free plan + paid Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web, Windows, Linux, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA
Integrations 500+ integrations 6 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zoho Analytics 1/4 · Mixpanel 0/4
Natural-language queries ✓ (best) Not published
Scheduled data refresh Not published Not published
Dashboard sharing Not published Not published
Self-hosted option Not published Not published
Specs
Deployment Hybrid Not published
Data source types Not published Not published
Our review
Pros
  • Free plan includes unlimited reports and dashboards.
  • Connects business apps, databases, files, and feeds.
  • Includes embedding, scheduled refresh, and Ask Zia queries.
  • Funnels, retention, cohorts, and segmentation analyze user behavior.
  • Session replay and heatmaps add detail to event-based analysis.
  • APIs and warehouse connectors support data export and pipelines.
Cons
  • Free plan is limited to 2 users and 10,000 rows.
  • Basic also supports only 2 users.
  • Higher-tier prices are not stated here.
  • Free plan caps usage at 1M events and 10K session replays monthly.
  • Growth starts at $120 monthly with annual billing; monthly billing is $140.
  • Growth event and replay volumes are capped; enterprise uses custom volumes.
Our verdict

Zoho Analytics brings data from business applications, databases, files, and APIs into interactive reports and dashboards. It is aimed at teams that need self-service analysis, from small groups to larger organizations with governance…

Read the review →

Mixpanel is a cloud behavioral analytics platform for product, marketing, data, and engineering teams measuring engagement across websites, mobile apps, servers, and data warehouses. Event-based reports cover funnels, retention, cohorts,…

Read the review →
  1. Zoho AnalyticsData Analytics Software 8.1Free plan · paid from $24/mo (annual) · 15-day trial
  2. MixpanelData Analytics Software 6.5Free plan · paid from $120/mo (annual)

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Free plan includes unlimited reports and dashboards.
    • Connects business apps, databases, files, and feeds.
    • Includes embedding, scheduled refresh, and Ask Zia queries.

    Where it doesn't

    • Free plan is limited to 2 users and 10,000 rows.
    • Basic also supports only 2 users.
    • Higher-tier prices are not stated here.

  • Mixpanel — where it wins

    • Funnels, retention, cohorts, and segmentation analyze user behavior.
    • Session replay and heatmaps add detail to event-based analysis.
    • APIs and warehouse connectors support data export and pipelines.

    Where it doesn't

    • Free plan caps usage at 1M events and 10K session replays monthly.
    • Growth starts at $120 monthly with annual billing; monthly billing is $140.
    • Growth event and replay volumes are capped; enterprise uses custom volumes.
  • Zoho Analytics8.1/10 · Free plan · paid from $24/mo (annual) · 15-day trial

    Broad BI capabilities with a free plan and a $24/month annual-billing entry point.

    Visit Zoho AnalyticsFull verdict →
  • Mixpanel6.5/10 · Free plan · paid from $120/mo (annual)

    Event-based analytics that connects funnels, retention, replays, and experimentation.

    Visit MixpanelFull verdict →

More comparisons

All data analytics software comparisons → · Full ranking →

Guides on data analytics software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update