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Head-to-head · Data Analytics Software

Zoho Analytics vs Adobe Analytics

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Analytics #2 in Data Analytics Software 8.1/10 Free plan · paid from $24/mo (annual) · 15-day trial Free plan✓ 1 of 4 features Visit Zoho Analytics
Adobe Analytics #5 in Data Analytics Software 7.0/10 Pricing on request ✓ 0 of 4 features See Adobe Analytics

Zoho Analytics leads on 2 checks, Adobe Analytics on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 8.1/10
  • Free planonly Zoho Analytics
  • Most featuresZoho Analytics · 1 of 4

Zoho Analytics scores higher on our rubric for data analytics software: 8.1 against 7.0 out of 10; our editors rank them #2 and #5.

Zoho Analytics offers free plan; Adobe Analytics doesn't. Zoho Analytics offers natural-language queries; Adobe Analytics doesn't publish it.

Zoho Analytics is the better fit for small teams building dashboards across business data. Adobe Analytics is the better fit for large organizations needing deep digital analytics.

  • Zoho Analytics fits best

    Small teams building dashboards across business data

  • Adobe Analytics fits best

    Large organizations needing deep digital analytics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Zoho Analytics 8.1/10 Visit ↗ Adobe Analytics 7.0/10 Visit ↗
At a glance
Editor score 8.1 7.0
Ranking #2 in Data Analytics Software #5 in Data Analytics Software
Best for Small teams building dashboards across business data Large organizations needing deep digital analytics
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Self-hosted Cloud, Mobile
Platforms Web, Windows, Linux, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Docs
Integrations 500+ integrations 11 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Zoho Analytics 1/4 · Adobe Analytics 0/4
Natural-language queries ✓ (best) Not published
Scheduled data refresh Not published Not published
Dashboard sharing Not published Not published
Self-hosted option Not published Not published
Specs
Deployment Hybrid Not published
Data source types Not published Not published
Our review
Pros
  • Free plan includes unlimited reports and dashboards.
  • Connects business apps, databases, files, and feeds.
  • Includes embedding, scheduled refresh, and Ask Zia queries.
  • Custom funnels, multi-node pathing, segmentation, and cohort analysis
  • Ecommerce measurement covers products, carts, checkout, orders, and revenue
  • Adobe, cloud warehouse, CRM, BI, SDK, export, and API connectivity
Cons
  • Free plan is limited to 2 users and 10,000 rows.
  • Basic also supports only 2 users.
  • Higher-tier prices are not stated here.
  • Pricing requires contacting sales for Select, Prime, or Ultimate
  • No free plan is available
  • Documentation is the listed support channel
Our verdict

Zoho Analytics brings data from business applications, databases, files, and APIs into interactive reports and dashboards. It is aimed at teams that need self-service analysis, from small groups to larger organizations with governance…

Read the review →

Adobe Analytics is an enterprise digital analytics product for measuring web and mobile behavior. It collects behavioral data across web, iOS, Android, and APIs, then supports custom event and success-event tracking, segmentation, cohort…

Read the review →
  1. Zoho AnalyticsData Analytics Software 8.1Free plan · paid from $24/mo (annual) · 15-day trial
  2. Adobe AnalyticsData Analytics Software 7.0Pricing on request

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Free plan includes unlimited reports and dashboards.
    • Connects business apps, databases, files, and feeds.
    • Includes embedding, scheduled refresh, and Ask Zia queries.

    Where it doesn't

    • Free plan is limited to 2 users and 10,000 rows.
    • Basic also supports only 2 users.
    • Higher-tier prices are not stated here.

  • Adobe Analytics — where it wins

    • Custom funnels, multi-node pathing, segmentation, and cohort analysis
    • Ecommerce measurement covers products, carts, checkout, orders, and revenue
    • Adobe, cloud warehouse, CRM, BI, SDK, export, and API connectivity

    Where it doesn't

    • Pricing requires contacting sales for Select, Prime, or Ultimate
    • No free plan is available
    • Documentation is the listed support channel

More comparisons

All data analytics software comparisons → · Full ranking →

Guides on data analytics software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update