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Head-to-head · Data Analytics Software

Zoho Analytics vs Amplitude

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Analytics #2 in Data Analytics Software 8.1/10 Free plan · paid from $24/mo (annual) · 15-day trial Free plan✓ 1 of 4 features Visit Zoho Analytics
Amplitude #9 in Data Analytics Software 6.4/10 Free plan · paid from $0/mo Free plan✓ 0 of 4 features Visit Amplitude

Zoho Analytics leads on 1 check, Amplitude on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 8.1/10
  • Free planboth
  • Most featuresZoho Analytics · 1 of 4

Zoho Analytics scores higher on our rubric for data analytics software: 8.1 against 6.4 out of 10; our editors rank them #2 and #9.

Zoho Analytics offers natural-language queries; Amplitude doesn't publish it.

Zoho Analytics is the better fit for small teams building dashboards across business data. Amplitude is the better fit for product teams analyzing user behavior.

  • Zoho Analytics fits best

    Small teams building dashboards across business data

  • Amplitude fits best

    Product teams analyzing user behavior

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Zoho Analytics 8.1/10 Visit ↗ Amplitude 6.4/10 Visit ↗
At a glance
Editor score 8.1 6.4
Ranking #2 in Data Analytics Software #9 in Data Analytics Software
Best for Small teams building dashboards across business data Product teams analyzing user behavior
Pricing model Free plan + paid Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted Cloud, Mobile
Platforms Web, Windows, Linux, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 500+ integrations 159+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zoho Analytics 1/4 · Amplitude 0/4
Natural-language queries ✓ (best) Not published
Scheduled data refresh Not published Not published
Dashboard sharing Not published Not published
Self-hosted option Not published Not published
Specs
Deployment Hybrid Not published
Data source types Not published Not published
Our review
Pros
  • Free plan includes unlimited reports and dashboards.
  • Connects business apps, databases, files, and feeds.
  • Includes embedding, scheduled refresh, and Ask Zia queries.
  • Connects event, funnel, retention, and session-replay analysis.
  • Supports ecommerce metrics such as revenue, AOV, and cart drop-off.
  • Free plan and 159 integrations provide ways to start and connect data.
Cons
  • Free plan is limited to 2 users and 10,000 rows.
  • Basic also supports only 2 users.
  • Higher-tier prices are not stated here.
  • Growth and Enterprise require custom pricing.
  • Plus is usage-based, so costs depend on scale.
  • Documentation is the only listed support channel.
Our verdict

Zoho Analytics brings data from business applications, databases, files, and APIs into interactive reports and dashboards. It is aimed at teams that need self-service analysis, from small groups to larger organizations with governance…

Read the review →

Amplitude brings behavioral analytics together for product, marketing, data, and engineering teams. It tracks events and event properties, maps ordered or sequential paths through funnels, and measures retention from starting and return…

Read the review →
  1. Zoho AnalyticsData Analytics Software 8.1Free plan · paid from $24/mo (annual) · 15-day trial
  2. AmplitudeData Analytics Software 6.4Free plan · paid from $0/mo

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Free plan includes unlimited reports and dashboards.
    • Connects business apps, databases, files, and feeds.
    • Includes embedding, scheduled refresh, and Ask Zia queries.

    Where it doesn't

    • Free plan is limited to 2 users and 10,000 rows.
    • Basic also supports only 2 users.
    • Higher-tier prices are not stated here.

  • Amplitude — where it wins

    • Connects event, funnel, retention, and session-replay analysis.
    • Supports ecommerce metrics such as revenue, AOV, and cart drop-off.
    • Free plan and 159 integrations provide ways to start and connect data.

    Where it doesn't

    • Growth and Enterprise require custom pricing.
    • Plus is usage-based, so costs depend on scale.
    • Documentation is the only listed support channel.
  • Zoho Analytics8.1/10 · Free plan · paid from $24/mo (annual) · 15-day trial

    Broad BI capabilities with a free plan and a $24/month annual-billing entry point.

    Visit Zoho AnalyticsFull verdict →
  • Amplitude6.4/10 · Free plan · paid from $0/mo

    Behavioral analytics for tracking events, funnels, retention, and session replay.

    Visit AmplitudeFull verdict →

More comparisons

All data analytics software comparisons → · Full ranking →

Guides on data analytics software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update