YouGov Profiles vs Quantcast

YouGov Profiles8.9Visit Quantcast8.7Visit

Higher score YouGov Profiles #6 in Audience Analytics Software 8.9/10 Pricing on request ✓ 0 of 4 features Visit YouGov

vs

Quantcast #8 in Audience Analytics Software 8.7/10 Free plan · 30-day trial Free planFree trial✓ 0 of 4 features Visit Quantcast

• YouGov Profiles fits best

  Multi-market audience profiling and activation

• Quantcast fits best

  Teams tying audience insights to ad outcomes

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	YouGov Profiles 8.9/10 Visit ↗	Quantcast 8.7/10 Visit ↗
At a glance
Editor score	8.9	8.7
Ranking	#6 in Audience Analytics Software	#8 in Audience Analytics Software
Best for	Multi-market audience profiling and activation	Teams tying audience insights to ad outcomes
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	Free plan · 30-day trial
Free plan	Not checked yet	✓ (best)
Free trial	—	30 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	6 integrations	10 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features YouGov Profiles 0/4 · Quantcast 0/4
Psychographic data	Not checked yet	Not checked yet
Media measurement	Not checked yet	Not checked yet
Social audience data	Not checked yet	Not checked yet
Survey and attitudes	Not checked yet	Not checked yet
Specs
Geographic scope	Not checked yet	Not checked yet
Audience refresh	Not checked yet	Not checked yet
Our review
Pros	Profiles segments across millions of demographic, behavioral, and media variables. Covers 49 markets, with data refreshed weekly. Supports activation to Google DV360, Meta, and The Trade Desk.	Combines demographic, behavioral, and contextual audience analysis Supports planning, activation, attribution, and ROAS reporting Offers first-party data onboarding, APIs, and data integrations
Cons	Pricing requires contacting sales. Audience data is based on YouGov panel data. The wide range of variables may exceed the needs of teams seeking simple analytics.	Advertising uses dynamic CPM-based campaign pricing rather than fixed plans Campaign pricing may be less straightforward to budget Support channels listed are documentation
Our verdict	YouGov Profiles helps brands, agencies, and other organizations define and understand consumer audiences using YouGov panel data. Filters span demographic, psychographic, attitudinal, behavioral, brand, media-consumption, hobby, and… Read the review →	Quantcast brings audience measurement and advertising workflows together for publishers, brands, agencies, and performance marketers. Its audience insights cover demographic, behavioral, and contextual analysis, with planning, targeting,… Read the review →

Strengths and trade-offs

• YouGov Profiles — where it wins

  • Profiles segments across millions of demographic, behavioral, and media variables.
  • Covers 49 markets, with data refreshed weekly.
  • Supports activation to Google DV360, Meta, and The Trade Desk.

  Where it doesn't

  • Pricing requires contacting sales.
  • Audience data is based on YouGov panel data.
  • The wide range of variables may exceed the needs of teams seeking simple analytics.

• Quantcast — where it wins

  • Combines demographic, behavioral, and contextual audience analysis
  • Supports planning, activation, attribution, and ROAS reporting
  • Offers first-party data onboarding, APIs, and data integrations

  Where it doesn't

  • Advertising uses dynamic CPM-based campaign pricing rather than fixed plans
  • Campaign pricing may be less straightforward to budget
  • Support channels listed are documentation

• YouGov Profiles8.9/10 · Pricing on request

  A broad, frequently refreshed audience intelligence tool for cross-market analysis and activation.

  Visit YouGovFull verdict →
• Quantcast8.7/10 · Free plan · 30-day trial

  Connect audience insights with campaign planning, attribution, and performance reporting.

  Visit QuantcastFull verdict →