Head-to-head · Business Directories
Yelp vs Hotfrog
Yelp leads on 0 checks, Hotfrog on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreYelp · 9.4/10
- Free planboth
- Most featuresYelp · 4 of 4
Yelp scores higher on our rubric for business directories: 9.4 against 7.8 out of 10; our editors rank them #1 and #15.
On listing submission, Hotfrog gives you Both where Yelp offers Free.
Yelp is the better fit for broad local business discovery. Hotfrog is the better fit for simple business profile management.
- Yelp fits best
Broad local business discovery
- Hotfrog fits best
Simple business profile management
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Side by side
| Feature | Yelp 9.4/10 Visit ↗ | Hotfrog 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 7.8 |
| Ranking | #1 in Business Directories | #15 in Business Directories |
| Best for | Broad local business discovery | Simple business profile management |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Free plan | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Features Yelp 4/4 · Hotfrog 3/4 | ||
| Claim listing | ✓ | ✓ |
| Reviews on profiles | ✓ | ✓ |
| Mobile app | ✓ (best) | Not checked yet |
| Verified profiles | ✓ | ✓ |
| Specs | ||
| Listing submission | Free | Both |
| Audience focus | Local | Local |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Yelp is a local business directory and discovery platform for people researching restaurants, shops, professionals, attractions, and home-service providers. Searches can be filtered by category and location, while business profiles bring… Read the review → |
Hotfrog is a web-based business directory for local companies and services. Businesses can create and manage profiles with contact information, descriptions, websites, social links, opening hours, logos, images, coupons, and special… Read the review → |
Strengths and trade-offs
Yelp — where it wins
- Detailed profiles include reviews, ratings, photos, hours, and contact details
- Free listings, claiming, review responses, and business messaging support owners
- Quotes, reservations, waitlists, food orders, and targeted advertising add utility
Where it doesn't
- The experience is centered on local businesses and location-based searches
- Service options such as quotes and reservations apply only in some categories
- Paid advertising and other business services add costs beyond free listings
Hotfrog — where it wins
- Free profiles include contact details, images, and coupons
- Supports ownership claims, verification, reviews, and special offers
- Bulk uploads and API publishing support larger listing workflows
Where it doesn't
- Platform coverage is limited to the web
- Paid advertising adds complexity beyond basic profile management
- AdVantage pricing is not presented in the published plans
- Yelp9.4/10 · Free plan
A broad local directory for finding businesses, comparing reviews, and taking action.
Visit YelpFull verdict → - Hotfrog7.8/10 · Free plan
A practical web directory for managing local business profiles and adding promotional tools.
Visit HotfrogFull verdict →
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All business directories comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update