Head-to-head · Business Directories
Yelp vs Tripadvisor
Yelp leads on 0 checks, Tripadvisor on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreYelp · 9.4/10
- Free planboth
Yelp scores higher on our rubric for business directories: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.
Yelp is the better fit for broad local business discovery. Tripadvisor is the better fit for travel and hospitality discovery.
- Yelp fits best
Broad local business discovery
- Tripadvisor fits best
Travel and hospitality discovery
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Side by side
| Feature | Yelp 9.4/10 Visit ↗ | Tripadvisor 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.7 |
| Ranking | #1 in Business Directories | #6 in Business Directories |
| Best for | Broad local business discovery | Travel and hospitality discovery |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Free plan | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, Android |
| Features Yelp 4/4 · Tripadvisor 4/4 | ||
| Claim listing | ✓ | ✓ |
| Reviews on profiles | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Verified profiles | ✓ | ✓ |
| Specs | ||
| Listing submission | Free | Free |
| Audience focus | Local | Local |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Yelp is a local business directory and discovery platform for people researching restaurants, shops, professionals, attractions, and home-service providers. Searches can be filtered by category and location, while business profiles bring… Read the review → |
Tripadvisor is a travel research and business directory platform for people discovering hotels, restaurants, attractions, tours, and other travel experiences. It combines traveler reviews and ratings with photos, maps, recommendations,… Read the review → |
Strengths and trade-offs
Yelp — where it wins
- Detailed profiles include reviews, ratings, photos, hours, and contact details
- Free listings, claiming, review responses, and business messaging support owners
- Quotes, reservations, waitlists, food orders, and targeted advertising add utility
Where it doesn't
- The experience is centered on local businesses and location-based searches
- Service options such as quotes and reservations apply only in some categories
- Paid advertising and other business services add costs beyond free listings
Tripadvisor — where it wins
- Free listing tools include photos, review responses, and performance insights
- Combines reviews, maps, bookings, itineraries, and AI recommendations
- Businesses can claim listings, verify identity, and manage profile information
Where it doesn't
- Business Advantage is focused on hotel marketing
- Paid pricing varies by hotel location, size, and profile
- Access is available on web and Android rather than iOS
- Yelp9.4/10 · Free plan
A broad local directory for finding businesses, comparing reviews, and taking action.
Visit YelpFull verdict → - Tripadvisor8.7/10 · Free plan
A broad travel directory with free listing tools, reviews, bookings, and itinerary features.
Visit TripadvisorFull verdict →
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All business directories comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update