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Head-to-head · Search Monetization Platforms

Yahoo Partner Ads vs adMarketplace AMP Find

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Yahoo Partner Ads #6 in Search Monetization Platforms 8.6/10 Free plan Free plan✓ 3 of 5 features Visit Yahoo Ads
adMarketplace AMP Find #8 in Search Monetization Platforms 8.3/10 Pricing on request ✓ 3 of 5 features Visit adMarketplace

Yahoo Partner Ads leads on 0 checks, adMarketplace AMP Find on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreYahoo Partner Ads · 8.6/10
  • Free planonly Yahoo Partner Ads

Yahoo Partner Ads scores higher on our rubric for search monetization platforms: 8.6 against 8.3 out of 10; our editors rank them #6 and #8.

On revenue model, adMarketplace AMP Find gives you Cpc where Yahoo Partner Ads offers Revenue_share.

Yahoo Partner Ads is the better fit for free Yahoo-powered search-results monetization. adMarketplace AMP Find is the better fit for enterprise publishers seeking native search advertising.

  • Yahoo Partner Ads fits best

    Free Yahoo-powered search-results monetization

  • adMarketplace AMP Find fits best

    Enterprise publishers seeking native search advertising

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Yahoo Partner Ads 8.6/10 Visit ↗ adMarketplace AMP Find 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #6 in Search Monetization Platforms #8 in Search Monetization Platforms
Best for Free Yahoo-powered search-results monetization Enterprise publishers seeking native search advertising
Pricing model Free Paid
Starting price Free plan Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Yahoo Partner Ads 3/5 · adMarketplace AMP Find 3/5
Search ads feed ✓ ✓
Custom result controls ✓ ✓
Mobile SDK — Not checked yet
Reporting dashboard ✓ ✓
API access — Not checked yet
Specs
Revenue model Revenue_share Cpc
Our review
Pros
  • Free Yahoo search ads with optional algorithmic web results.
  • Customizes unit size, layout, fonts, colors, and labels.
  • Reporting, A/B testing, and up to four ad units.
  • Multiple native formats, including text, product and content-card ads
  • Intent extraction and real-time yield optimization support relevance
  • Frequency, brand-safety and exclusion controls with live dashboards
Cons
  • Web-only deployment with no API access.
  • Requires publisher application before use.
  • JavaScript integration is required for ad and results units.
  • Pricing requires a contact-sales process
  • Deployment is limited to web properties
  • Focused on search monetization rather than broad ad management
Our verdict

Yahoo Partner Ads (YPA) is a free search-monetization service for publishers operating their own search-results pages. It places Yahoo search ads on those pages and can add free algorithmic web results alongside them. The service is…

Read the review →

adMarketplace AMP Find helps publishers monetize search experiences with pay-per-click native advertising. It serves pre-query tiles, text ads, product cards, content cards and calls to action across publisher search surfaces, including…

Read the review →
  1. Yahoo Partner AdsSearch Monetization Platforms 8.6Free plan
  2. adMarketplace AMP FindSearch Monetization Platforms 8.3Pricing on request

Strengths and trade-offs

  • Yahoo Partner Ads — where it wins

    • Free Yahoo search ads with optional algorithmic web results.
    • Customizes unit size, layout, fonts, colors, and labels.
    • Reporting, A/B testing, and up to four ad units.

    Where it doesn't

    • Web-only deployment with no API access.
    • Requires publisher application before use.
    • JavaScript integration is required for ad and results units.

  • adMarketplace AMP Find — where it wins

    • Multiple native formats, including text, product and content-card ads
    • Intent extraction and real-time yield optimization support relevance
    • Frequency, brand-safety and exclusion controls with live dashboards

    Where it doesn't

    • Pricing requires a contact-sales process
    • Deployment is limited to web properties
    • Focused on search monetization rather than broad ad management

More comparisons

All search monetization platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update