AdSense for Search vs Yahoo Partner Ads

ASAdSense for Search9.3Visit Yahoo Partner Ads8.6Visit

Higher score AS AdSense for Search #1 in Search Monetization Platforms 9.3/10 Free plan Free plan✓ 4 of 5 features Visit Google AdSense

vs

Yahoo Partner Ads #6 in Search Monetization Platforms 8.6/10 Free plan Free plan✓ 3 of 5 features Visit Yahoo Ads

• AdSense for Search fits best

  Publishers wanting free, customizable search ads

• Yahoo Partner Ads fits best

  Free Yahoo-powered search-results monetization

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Side by side

Feature	ASAdSense for Search 9.3/10 Visit ↗	Yahoo Partner Ads 8.6/10 Visit ↗
At a glance
Editor score	9.3	8.6
Ranking	#1 in Search Monetization Platforms	#6 in Search Monetization Platforms
Best for	Publishers wanting free, customizable search ads	Free Yahoo-powered search-results monetization
Pricing model	Free	Free
Starting price	Free plan	Free plan
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web	Web
Support	Community, Docs	Email · 24/7
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features AdSense for Search 4/5 · Yahoo Partner Ads 3/5
Search ads feed	✓	✓
Custom result controls	✓	✓
Mobile SDK	—	—
Reporting dashboard	✓	✓
API access	✓ (best)	—
Specs
Revenue model	Cpc	Revenue_share
Our review
Pros	Free access to ads targeted to users’ search queries Customizable styling and multiple ad containers Related Search units, earnings reports and management API	Free Yahoo search ads with optional algorithmic web results. Customizes unit size, layout, fonts, colors, and labels. Reporting, A/B testing, and up to four ad units.
Cons	Not supported in mobile apps Search-engine creation restricted to eligible older AdSense accounts Requires adding generated code to a website	Web-only deployment with no API access. Requires publisher application before use. JavaScript integration is required for ad and results units.
Our verdict	AdSense for Search places Google search ads on a publisher’s search-results pages. It is aimed at publishers who want to monetize site search, with search ads targeted to users’ queries and controls for styling and placement. The service… Read the review →	Yahoo Partner Ads (YPA) is a free search-monetization service for publishers operating their own search-results pages. It places Yahoo search ads on those pages and can add free algorithmic web results alongside them. The service is… Read the review →

Strengths and trade-offs

• AdSense for Search — where it wins

  • Free access to ads targeted to users’ search queries
  • Customizable styling and multiple ad containers
  • Related Search units, earnings reports and management API

  Where it doesn't

  • Not supported in mobile apps
  • Search-engine creation restricted to eligible older AdSense accounts
  • Requires adding generated code to a website

• Yahoo Partner Ads — where it wins

  • Free Yahoo search ads with optional algorithmic web results.
  • Customizes unit size, layout, fonts, colors, and labels.
  • Reporting, A/B testing, and up to four ad units.

  Where it doesn't

  • Web-only deployment with no API access.
  • Requires publisher application before use.
  • JavaScript integration is required for ad and results units.

• ASAdSense for Search9.3/10 · Free plan

  Free query-targeted ads with styling, reporting and API access for publisher sites.

  Visit Google AdSenseFull verdict →
• Yahoo Partner Ads8.6/10 · Free plan

  A free Yahoo-powered option for customizable web search-results monetization.

  Visit Yahoo AdsFull verdict →