Yandex Advertising Network Search Ads vs Yahoo Partner Ads

Yandex Advertising Network Search Ads9.0Visit Yahoo Partner Ads8.6Visit

Higher score Yandex Advertising Network Search Ads #3 in Search Monetization Platforms 9.0/10 Free ✓ 5 of 5 features Visit Yandex

vs

Yahoo Partner Ads #6 in Search Monetization Platforms 8.6/10 Free plan Free plan✓ 3 of 5 features Visit Yahoo Ads

• Yandex Advertising Network Search Ads fits best

  High-traffic publishers needing Yandex tooling

• Yahoo Partner Ads fits best

  Free Yahoo-powered search-results monetization

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Side by side

Feature	Yandex Advertising Network Search Ads 9.0/10 Visit ↗	Yahoo Partner Ads 8.6/10 Visit ↗
At a glance
Editor score	9.0	8.6
Ranking	#3 in Search Monetization Platforms	#6 in Search Monetization Platforms
Best for	High-traffic publishers needing Yandex tooling	Free Yahoo-powered search-results monetization
Pricing model	Free	Free
Starting price	Not checked yet	Free plan
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Docs · 24/7	Email · 24/7
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Yandex Advertising Network Search Ads 5/5 · Yahoo Partner Ads 3/5
Search ads feed	✓	✓
Custom result controls	✓	✓
Mobile SDK	✓ (best)	—
Reporting dashboard	✓	✓
API access	✓ (best)	—
Specs
Revenue model	Hybrid	Revenue_share
Our review
Pros	Premium and remnant placements around on-site search results Metrica, custom reports, widgets and HTTPS statistics API Web, iOS and Android monetization through Yandex tools and SDK	Free Yahoo search ads with optional algorithmic web results. Customizes unit size, layout, fonts, colors, and labels. Reporting, A/B testing, and up to four ad units.
Cons	Search sites need more than 20 million monthly active users Ads require an explicit user query on the search site Revenue terms vary by country and partnership arrangement	Web-only deployment with no API access. Requires publisher application before use. JavaScript integration is required for ad and results units.
Our verdict	Yandex Advertising Network Search Ads places Yandex Direct advertisements in a publisher’s on-site search results. It is aimed at mid-market and enterprise publishers operating websites or mobile apps, with monetization available across… Read the review →	Yahoo Partner Ads (YPA) is a free search-monetization service for publishers operating their own search-results pages. It places Yahoo search ads on those pages and can add free algorithmic web results alongside them. The service is… Read the review →

Strengths and trade-offs

• Yandex Advertising Network Search Ads — where it wins

  • Premium and remnant placements around on-site search results
  • Metrica, custom reports, widgets and HTTPS statistics API
  • Web, iOS and Android monetization through Yandex tools and SDK

  Where it doesn't

  • Search sites need more than 20 million monthly active users
  • Ads require an explicit user query on the search site
  • Revenue terms vary by country and partnership arrangement

• Yahoo Partner Ads — where it wins

  • Free Yahoo search ads with optional algorithmic web results.
  • Customizes unit size, layout, fonts, colors, and labels.
  • Reporting, A/B testing, and up to four ad units.

  Where it doesn't

  • Web-only deployment with no API access.
  • Requires publisher application before use.
  • JavaScript integration is required for ad and results units.

• Yandex Advertising Network Search Ads9.0/10 · Free

  A broad Yandex search monetization stack for high-traffic web and mobile publishers.

  Visit YandexFull verdict →
• Yahoo Partner Ads8.6/10 · Free plan

  A free Yahoo-powered option for customizable web search-results monetization.

  Visit Yahoo AdsFull verdict →