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Head-to-head · Marketing Planning Software

Wrike vs Airtable

  • Updated Nov 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Wrike #4 in Marketing Planning Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Wrike
Airtable #6 in Marketing Planning Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Airtable

Wrike leads on 1 check, Airtable on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWrike · 9.1/10
  • Lowest starting priceWrike · $10/user/mo
  • Free planboth
  • Free trialboth

Wrike scores higher on our rubric for marketing planning software: 9.1 against 8.8 out of 10; our editors rank them #4 and #6.

Wrike is cheaper to start at $10/user/mo against $20/user/mo.

Wrike is the better fit for teams coordinating structured marketing projects. Airtable is the better fit for teams building custom marketing planning systems.

  • Wrike fits best

    Teams coordinating structured marketing projects

  • Airtable fits best

    Teams building custom marketing planning systems

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Wrike 9.1/10 Visit ↗ Airtable 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #4 in Marketing Planning Software #6 in Marketing Planning Software
Best for Teams coordinating structured marketing projects Teams building custom marketing planning systems
Pricing model Free plan + paid Free plan + paid
Starting price $10/user/mo (best) $20/user/mo
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Desktop, Mobile Cloud, Desktop, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, Windows, macOS, iOS, Android
Support Community, Docs Email, Live chat, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA SOC 2, ISO 27001, GDPR
Integrations 400+ integrations 20 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Wrike 0/5 · Airtable 0/5
Marketing calendar Not checked yet Not checked yet
Budget tracking Not checked yet Not checked yet
Campaign planning Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Planning reports Not checked yet Not checked yet
Specs
Platforms Not checked yet Not checked yet
Our review
Pros
  • Board, table, Gantt, and calendar views support different planning needs.
  • Automation, time tracking, and dashboards connect execution with reporting.
  • Integrates with marketing tools including HubSpot, Salesforce, and Bynder.
  • Linked records connect related marketing data across tables.
  • Grid, calendar, timeline, Gantt, and kanban views support different workflows.
  • Automations, forms, interfaces, and integrations extend planning workflows.
Cons
  • Free focuses on basic project and task management.
  • Advanced resource planning and business intelligence are in higher tiers.
  • Pinnacle and Apex pricing requires contacting sales.
  • The free plan is limited to 1,000 records per base.
  • Team and Business pricing is per user, so costs scale with team size.
  • Custom planning systems require teams to configure their own structure.
Our verdict

Wrike is a cloud work management platform for teams coordinating marketing projects, tasks, workflows, resources, and reporting. Its range of views—including boards, tables, Gantt charts, and calendars—can help cross-functional teams…

Read the review →

Airtable is a cloud-based, no-code database and app-building platform that marketing teams can shape into a planning system. It suits flexible teams that want to connect campaigns, content, and other planning information in linked tables…

Read the review →
  1. WrikeMarketing Planning Software 9.1Free plan · 14-day trial
  2. AirtableMarketing Planning Software 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Wrike — where it wins

    • Board, table, Gantt, and calendar views support different planning needs.
    • Automation, time tracking, and dashboards connect execution with reporting.
    • Integrates with marketing tools including HubSpot, Salesforce, and Bynder.

    Where it doesn't

    • Free focuses on basic project and task management.
    • Advanced resource planning and business intelligence are in higher tiers.
    • Pinnacle and Apex pricing requires contacting sales.

  • Airtable — where it wins

    • Linked records connect related marketing data across tables.
    • Grid, calendar, timeline, Gantt, and kanban views support different workflows.
    • Automations, forms, interfaces, and integrations extend planning workflows.

    Where it doesn't

    • The free plan is limited to 1,000 records per base.
    • Team and Business pricing is per user, so costs scale with team size.
    • Custom planning systems require teams to configure their own structure.
  • Wrike9.1/10 · Free plan · 14-day trial

    Wrike combines project views, automation, resource planning, and reporting for coordinated marketing work.

    Visit WrikeFull verdict →
  • Airtable8.8/10 · Free plan · 14-day trial

    A flexible relational workspace for teams shaping their own marketing planning system.

    Visit AirtableFull verdict →

More comparisons

All marketing planning software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update