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Head-to-head · Marketing Planning Software

Airtable vs Workamajig

  • Updated Nov 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Airtable #6 in Marketing Planning Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Airtable
Workamajig #9 in Marketing Planning Software 8.3/10 Paid ✓ 0 of 5 features Visit Workamajig

Airtable leads on 2 checks, Workamajig on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAirtable · 8.8/10
  • Lowest starting priceAirtable · $20/user/mo
  • Free planonly Airtable
  • Free trialonly Airtable

Airtable scores higher on our rubric for marketing planning software: 8.8 against 8.3 out of 10; our editors rank them #6 and #9.

Airtable offers free plan; Workamajig doesn't. Airtable is cheaper to start at $20/user/mo against $45/user/mo.

Airtable is the better fit for teams building custom marketing planning systems. Workamajig is the better fit for agencies and in-house teams managing financial projects.

  • Airtable fits best

    Teams building custom marketing planning systems

  • Workamajig fits best

    Agencies and in-house teams managing financial projects

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Airtable 8.8/10 Visit ↗ Workamajig 8.3/10 Visit ↗
At a glance
Editor score 8.8 8.3
Ranking #6 in Marketing Planning Software #9 in Marketing Planning Software
Best for Teams building custom marketing planning systems Agencies and in-house teams managing financial projects
Pricing model Free plan + paid Paid
Starting price $20/user/mo (best) $45/user/mo
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Desktop, Mobile Cloud, Self-hosted
Platforms Web, Windows, macOS, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Phone, Docs
Compliance SOC 2, ISO 27001, GDPR GDPR, SSO/SAML, 2FA
Integrations 20 integrations 15 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Airtable 0/5 · Workamajig 0/5
Marketing calendar Not checked yet Not checked yet
Budget tracking Not checked yet Not checked yet
Campaign planning Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Planning reports Not checked yet Not checked yet
Specs
Platforms Not checked yet Not checked yet
Our review
Pros
  • Linked records connect related marketing data across tables.
  • Grid, calendar, timeline, Gantt, and kanban views support different workflows.
  • Automations, forms, interfaces, and integrations extend planning workflows.
  • Combines project, resource, time, proofing, accounting, and forecasting tools
  • Supports Gantt timelines, capacity tracking, approvals, intake, and client portals
  • Offers cloud or self-hosted deployment with API and enterprise controls
Cons
  • The free plan is limited to 1,000 records per base.
  • Team and Business pricing is per user, so costs scale with team size.
  • Custom planning systems require teams to configure their own structure.
  • No free plan; paid tiers are priced per user each month
  • Automation is documented as beta and may require Workamajig Labs
  • Advanced enterprise capabilities are concentrated in the Enterprise plan
Our verdict

Airtable is a cloud-based, no-code database and app-building platform that marketing teams can shape into a planning system. It suits flexible teams that want to connect campaigns, content, and other planning information in linked tables…

Read the review →

Workamajig is an agency management platform for advertising agencies, creative teams, marketing firms, and in-house departments. It brings project and task management, Gantt timelines, resource scheduling, capacity tracking, time tracking,…

Read the review →
  1. AirtableMarketing Planning Software 8.8Free plan · 14-day trial
  2. WorkamajigMarketing Planning Software 8.3Paid

Strengths and trade-offs

  • Airtable — where it wins

    • Linked records connect related marketing data across tables.
    • Grid, calendar, timeline, Gantt, and kanban views support different workflows.
    • Automations, forms, interfaces, and integrations extend planning workflows.

    Where it doesn't

    • The free plan is limited to 1,000 records per base.
    • Team and Business pricing is per user, so costs scale with team size.
    • Custom planning systems require teams to configure their own structure.

  • Workamajig — where it wins

    • Combines project, resource, time, proofing, accounting, and forecasting tools
    • Supports Gantt timelines, capacity tracking, approvals, intake, and client portals
    • Offers cloud or self-hosted deployment with API and enterprise controls

    Where it doesn't

    • No free plan; paid tiers are priced per user each month
    • Automation is documented as beta and may require Workamajig Labs
    • Advanced enterprise capabilities are concentrated in the Enterprise plan

More comparisons

All marketing planning software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update