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Head-to-head · Marketing Planning Software

Wrike vs Zoho Marketing Plus

  • Updated Nov 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Wrike #4 in Marketing Planning Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Wrike
Zoho Marketing Plus #7 in Marketing Planning Software 8.6/10 15-day trial Free trial✓ 0 of 5 features Visit Zoho

Wrike leads on 2 checks, Zoho Marketing Plus on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWrike · 9.1/10
  • Lowest starting priceWrike · $10/user/mo
  • Free planonly Wrike
  • Free trialboth

Wrike scores higher on our rubric for marketing planning software: 9.1 against 8.6 out of 10; our editors rank them #4 and #7.

Wrike offers free plan; Zoho Marketing Plus doesn't. Wrike is cheaper to start at $10/user/mo against $25/user/mo.

Wrike is the better fit for teams coordinating structured marketing projects. Zoho Marketing Plus is the better fit for SMB teams planning multichannel campaigns.

  • Wrike fits best

    Teams coordinating structured marketing projects

  • Zoho Marketing Plus fits best

    SMB teams planning multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Wrike 9.1/10 Visit ↗ Zoho Marketing Plus 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #4 in Marketing Planning Software #7 in Marketing Planning Software
Best for Teams coordinating structured marketing projects SMB teams planning multichannel campaigns
Pricing model Free plan + paid Paid
Starting price $10/user/mo (best) $25/user/mo
Free plan ✓ (best) —
Free trial 14 days 15 days
Free trial length 14 days · no card needed 15 days · no card needed
Deployment Cloud, Desktop, Mobile Cloud
Platforms Web, Windows, macOS, iOS, Android Web
Support Community, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA ISO 27001, SOC 2, GDPR
Integrations 400+ integrations 18 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Wrike 0/5 · Zoho Marketing Plus 0/5
Marketing calendar Not checked yet Not checked yet
Budget tracking Not checked yet Not checked yet
Campaign planning Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Planning reports Not checked yet Not checked yet
Specs
Platforms Not checked yet Not checked yet
Our review
Pros
  • Board, table, Gantt, and calendar views support different planning needs.
  • Automation, time tracking, and dashboards connect execution with reporting.
  • Integrates with marketing tools including HubSpot, Salesforce, and Bynder.
  • Coordinates email, SMS, social, webinars, surveys, and events
  • Combines campaign analytics with collaboration and budget tracking
  • Connects to Zoho CRM and several other CRM systems
Cons
  • Free focuses on basic project and task management.
  • Advanced resource planning and business intelligence are in higher tiers.
  • Pinnacle and Apex pricing requires contacting sales.
  • No free plan; the trial lasts 15 days
  • Annual pricing is required for the $25 monthly rate
  • The listed entry plan is limited to 1 marketer and 1,000 contacts
Our verdict

Wrike is a cloud work management platform for teams coordinating marketing projects, tasks, workflows, resources, and reporting. Its range of views—including boards, tables, Gantt charts, and calendars—can help cross-functional teams…

Read the review →

Zoho Marketing Plus brings campaign planning, marketing automation, and performance tracking into a cloud workspace. It is aimed at teams coordinating activity across email, social media, webinars, surveys, events, and websites, rather…

Read the review →
  1. WrikeMarketing Planning Software 9.1Free plan · 14-day trial
  2. Zoho Marketing PlusMarketing Planning Software 8.615-day trial

Strengths and trade-offs

  • Wrike — where it wins

    • Board, table, Gantt, and calendar views support different planning needs.
    • Automation, time tracking, and dashboards connect execution with reporting.
    • Integrates with marketing tools including HubSpot, Salesforce, and Bynder.

    Where it doesn't

    • Free focuses on basic project and task management.
    • Advanced resource planning and business intelligence are in higher tiers.
    • Pinnacle and Apex pricing requires contacting sales.
  • Zoho Marketing Plus — where it wins

    • Coordinates email, SMS, social, webinars, surveys, and events
    • Combines campaign analytics with collaboration and budget tracking
    • Connects to Zoho CRM and several other CRM systems

    Where it doesn't

    • No free plan; the trial lasts 15 days
    • Annual pricing is required for the $25 monthly rate
    • The listed entry plan is limited to 1 marketer and 1,000 contacts
  • Wrike9.1/10 · Free plan · 14-day trial

    Wrike combines project views, automation, resource planning, and reporting for coordinated marketing work.

    Visit WrikeFull verdict →
  • Zoho Marketing Plus8.6/10 · 15-day trial

    A broad campaign suite for coordinating channels, leads, analytics, and budgets.

    Visit ZohoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update