Head-to-head · Marketing Planning Software
Wrike vs Zoho Marketing Plus
Wrike leads on 2 checks, Zoho Marketing Plus on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWrike · 9.1/10
- Lowest starting priceWrike · $10/user/mo
- Free planonly Wrike
- Free trialboth
Wrike scores higher on our rubric for marketing planning software: 9.1 against 8.6 out of 10; our editors rank them #4 and #7.
Wrike offers free plan; Zoho Marketing Plus doesn't. Wrike is cheaper to start at $10/user/mo against $25/user/mo.
Wrike is the better fit for teams coordinating structured marketing projects. Zoho Marketing Plus is the better fit for SMB teams planning multichannel campaigns.
- Wrike fits best
Teams coordinating structured marketing projects
- Zoho Marketing Plus fits best
SMB teams planning multichannel campaigns
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Side by side
| Feature | Wrike 9.1/10 Visit ↗ | Zoho Marketing Plus 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.6 |
| Ranking | #4 in Marketing Planning Software | #7 in Marketing Planning Software |
| Best for | Teams coordinating structured marketing projects | SMB teams planning multichannel campaigns |
| Pricing model | Free plan + paid | Paid |
| Starting price | $10/user/mo (best) | $25/user/mo |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 15 days |
| Free trial length | 14 days · no card needed | 15 days · no card needed |
| Deployment | Cloud, Desktop, Mobile | Cloud |
| Platforms | Web, Windows, macOS, iOS, Android | Web |
| Support | Community, Docs | Email, Live chat, Docs |
| Compliance | SOC 2, ISO 27001, GDPR, HIPAA | ISO 27001, SOC 2, GDPR |
| Integrations | 400+ integrations | 18 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Wrike 0/5 · Zoho Marketing Plus 0/5 | ||
| Marketing calendar | Not checked yet | Not checked yet |
| Budget tracking | Not checked yet | Not checked yet |
| Campaign planning | Not checked yet | Not checked yet |
| Approval workflows | Not checked yet | Not checked yet |
| Planning reports | Not checked yet | Not checked yet |
| Specs | ||
| Platforms | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Wrike is a cloud work management platform for teams coordinating marketing projects, tasks, workflows, resources, and reporting. Its range of views—including boards, tables, Gantt charts, and calendars—can help cross-functional teams… Read the review → |
Zoho Marketing Plus brings campaign planning, marketing automation, and performance tracking into a cloud workspace. It is aimed at teams coordinating activity across email, social media, webinars, surveys, events, and websites, rather… Read the review → |
Strengths and trade-offs
Wrike — where it wins
- Board, table, Gantt, and calendar views support different planning needs.
- Automation, time tracking, and dashboards connect execution with reporting.
- Integrates with marketing tools including HubSpot, Salesforce, and Bynder.
Where it doesn't
- Free focuses on basic project and task management.
- Advanced resource planning and business intelligence are in higher tiers.
- Pinnacle and Apex pricing requires contacting sales.
Zoho Marketing Plus — where it wins
- Coordinates email, SMS, social, webinars, surveys, and events
- Combines campaign analytics with collaboration and budget tracking
- Connects to Zoho CRM and several other CRM systems
Where it doesn't
- No free plan; the trial lasts 15 days
- Annual pricing is required for the $25 monthly rate
- The listed entry plan is limited to 1 marketer and 1,000 contacts
- Wrike9.1/10 · Free plan · 14-day trial
Wrike combines project views, automation, resource planning, and reporting for coordinated marketing work.
Visit WrikeFull verdict → - Zoho Marketing Plus8.6/10 · 15-day trial
A broad campaign suite for coordinating channels, leads, analytics, and budgets.
Visit ZohoFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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