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Head-to-head · Marketing Planning Software

Adobe Workfront vs Zoho Marketing Plus

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Adobe Workfront #1 in Marketing Planning Software 9.4/10 Pricing on request ✓ 0 of 5 features Try Adobe Workfront
Zoho Marketing Plus #7 in Marketing Planning Software 8.6/10 15-day trial Free trial✓ 0 of 5 features Visit Zoho

Adobe Workfront leads on 0 checks, Zoho Marketing Plus on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Workfront · 9.4/10
  • Free trialonly Zoho Marketing Plus

Adobe Workfront scores higher on our rubric for marketing planning software: 9.4 against 8.6 out of 10; our editors rank them #1 and #7.

Adobe Workfront is the better fit for enterprise marketing operations needing end-to-end control. Zoho Marketing Plus is the better fit for SMB teams planning multichannel campaigns.

  • Adobe Workfront fits best

    Enterprise marketing operations needing end-to-end control

  • Zoho Marketing Plus fits best

    SMB teams planning multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Workfront 9.4/10 Visit ↗ Zoho Marketing Plus 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Marketing Planning Software #7 in Marketing Planning Software
Best for Enterprise marketing operations needing end-to-end control SMB teams planning multichannel campaigns
Pricing model Paid Paid
Starting price — $25/user/mo
Free plan — —
Free trial — 15 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Docs, Community Email, Live chat, Docs
Compliance SSO/SAML ISO 27001, SOC 2, GDPR
Integrations 9 integrations 18 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adobe Workfront 0/5 · Zoho Marketing Plus 0/5
Marketing calendar Not checked yet Not checked yet
Budget tracking Not checked yet Not checked yet
Campaign planning Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Planning reports Not checked yet Not checked yet
Specs
Platforms Not checked yet Not checked yet
Our review
Pros
  • Connects work intake, planning, resource capacity, approvals, and reporting
  • Supports proofing, versioning, and digital sign-off in review workflows
  • Offers web, mobile, API access, and Adobe and third-party integrations
  • Coordinates email, SMS, social, webinars, surveys, and events
  • Combines campaign analytics with collaboration and budget tracking
  • Connects to Zoho CRM and several other CRM systems
Cons
  • Pricing requires contacting sales
  • The broad feature set may exceed the needs of teams with simple workflows
  • Workfront Planning's timeline and calendar views may depend on package choice
  • No free plan; the trial lasts 15 days
  • Annual pricing is required for the $25 monthly rate
  • The listed entry plan is limited to 1 marketer and 1,000 contacts
Our verdict

Adobe Workfront brings work intake, project planning, resource management, workflow automation, review, and reporting into one work-management platform. It is aimed at marketing, creative, IT, agency, and cross-functional teams…

Read the review →

Zoho Marketing Plus brings campaign planning, marketing automation, and performance tracking into a cloud workspace. It is aimed at teams coordinating activity across email, social media, webinars, surveys, events, and websites, rather…

Read the review →
  1. Adobe WorkfrontMarketing Planning Software 9.4Pricing on request
  2. Zoho Marketing PlusMarketing Planning Software 8.615-day trial

Strengths and trade-offs

  • Adobe Workfront — where it wins

    • Connects work intake, planning, resource capacity, approvals, and reporting
    • Supports proofing, versioning, and digital sign-off in review workflows
    • Offers web, mobile, API access, and Adobe and third-party integrations

    Where it doesn't

    • Pricing requires contacting sales
    • The broad feature set may exceed the needs of teams with simple workflows
    • Workfront Planning's timeline and calendar views may depend on package choice
  • Zoho Marketing Plus — where it wins

    • Coordinates email, SMS, social, webinars, surveys, and events
    • Combines campaign analytics with collaboration and budget tracking
    • Connects to Zoho CRM and several other CRM systems

    Where it doesn't

    • No free plan; the trial lasts 15 days
    • Annual pricing is required for the $25 monthly rate
    • The listed entry plan is limited to 1 marketer and 1,000 contacts
  • Adobe Workfront9.4/10 · Pricing on request

    End-to-end planning, approvals, resourcing, and reporting for complex marketing operations.

    Try Adobe WorkfrontFull verdict →
  • Zoho Marketing Plus8.6/10 · 15-day trial

    A broad campaign suite for coordinating channels, leads, analytics, and budgets.

    Visit ZohoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update