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Head-to-head · PPC Software

WordStream Free Keyword Tool vs Adalysis

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score WordStream Free Keyword Tool #4 in PPC Software 7.9/10 Free plan Free plan✓ 0 of 3 features Visit WordStream
Adalysis #7 in PPC Software 7.8/10 14-day trial Free trial✓ 3 of 3 features Visit Adalysis

WordStream Free Keyword Tool leads on 1 check, Adalysis on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWordStream Free Keyword Tool · 7.9/10
  • Free planonly WordStream Free Keyword Tool
  • Free trialonly Adalysis
  • Most featuresAdalysis · 3 of 3

WordStream Free Keyword Tool scores higher on our rubric for ppc software: 7.9 against 7.8 out of 10; our editors rank them #4 and #7.

WordStream Free Keyword Tool offers free plan; Adalysis doesn't.

WordStream Free Keyword Tool is the better fit for small advertisers researching Google Ads keywords. Adalysis is the better fit for teams optimizing Google or Microsoft Ads.

  • WordStream Free Keyword Tool fits best

    Small advertisers researching Google Ads keywords

  • Adalysis fits best

    Teams optimizing Google or Microsoft Ads

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Side by side

Feature WordStream Free Keyword Tool 7.9/10 Visit ↗ Adalysis 7.8/10 Visit ↗
At a glance
Editor score 7.9 7.8
Ranking #4 in PPC Software #7 in PPC Software
Best for Small advertisers researching Google Ads keywords Teams optimizing Google or Microsoft Ads
Pricing model Free Paid
Starting price Free plan —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Docs
Integrations 1 integrations 2 integrations
Built for Small business Small business, Mid-market, Enterprise
Features WordStream Free Keyword Tool 0/3 · Adalysis 3/3
Bid automation Not checked yet ✓ (best)
Keyword research Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Ad channels Not checked yet Google Ads, Microsoft Advertising
Report exports Not checked yet Custom
Managed ad accounts Not checked yet Not checked yet
Our review
Pros
  • Search by keyword or website URL for related suggestions
  • Shows search volume, competition, and top-page bid ranges
  • Filters by industry and location, with full-list CSV export
  • Analyzes search-term and keyword performance across two ad platforms
  • Automates bid and optimization rules and flags account issues
  • Combines ad experiment analysis with alerts and custom reporting
Cons
  • Focused on keyword research rather than campaign management
  • Only the first 25 keywords appear immediately
  • Full keyword list is delivered by email as a CSV
  • Focused on Google Ads and Microsoft Advertising rather than broader ad channels
  • Paid service with no free plan
  • The Starter plan is described only as offering PPC optimization and analysis tools
Our verdict

WordStream Free Keyword Tool helps businesses, marketers, and agencies find keyword ideas by entering a keyword or a website URL. Its audience includes small advertisers researching terms for Google Ads, as well as people doing SEO or…

Read the review →

Adalysis is a web-based PPC analysis and optimization service for advertisers and agencies managing Google Ads or Microsoft Advertising. Its feature set is aimed at teams that need to review account performance, find search-term or keyword…

Read the review →
  1. WordStream Free Keyword ToolPPC Software 7.9Free plan
  2. AdalysisPPC Software 7.814-day trial

Strengths and trade-offs

  • WordStream Free Keyword Tool — where it wins

    • Search by keyword or website URL for related suggestions
    • Shows search volume, competition, and top-page bid ranges
    • Filters by industry and location, with full-list CSV export

    Where it doesn't

    • Focused on keyword research rather than campaign management
    • Only the first 25 keywords appear immediately
    • Full keyword list is delivered by email as a CSV

  • Adalysis — where it wins

    • Analyzes search-term and keyword performance across two ad platforms
    • Automates bid and optimization rules and flags account issues
    • Combines ad experiment analysis with alerts and custom reporting

    Where it doesn't

    • Focused on Google Ads and Microsoft Advertising rather than broader ad channels
    • Paid service with no free plan
    • The Starter plan is described only as offering PPC optimization and analysis tools
  • WordStream Free Keyword Tool7.9/10 · Free plan

    A focused free tool for keyword ideas and bid-range research, not campaign management.

    Visit WordStreamFull verdict →
  • Adalysis7.8/10 · 14-day trial

    A focused toolkit for auditing and optimizing Google Ads and Microsoft Advertising accounts.

    Visit AdalysisFull verdict →

More comparisons

All PPC software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update