SpyFu vs WordStream Free Keyword Tool

SpyFu8.4Visit WFWordStream Free Keyword Tool7.9Visit

Higher score SpyFu #3 in PPC Software 8.4/10 Free plan Free plan✓ 1 of 3 features Visit SpyFu

vs

WF WordStream Free Keyword Tool #4 in PPC Software 7.9/10 Free plan Free plan✓ 0 of 3 features Visit WordStream

• SpyFu fits best

  Teams researching competitors’ PPC keywords and ads

• WordStream Free Keyword Tool fits best

  Small advertisers researching Google Ads keywords

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Side by side

Feature	SpyFu 8.4/10 Visit ↗	WFWordStream Free Keyword Tool 7.9/10 Visit ↗
At a glance
Editor score	8.4	7.9
Ranking	#3 in PPC Software	#4 in PPC Software
Best for	Teams researching competitors’ PPC keywords and ads	Small advertisers researching Google Ads keywords
Pricing model	Free plan + paid	Free
Starting price	$29/mo	Free plan
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Live chat, Email, Phone, Docs	Docs
Integrations	2 integrations	1 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business
Features SpyFu 1/3 · WordStream Free Keyword Tool 0/3
Bid automation	Not checked yet	Not checked yet
Keyword research	✓ (best)	Not checked yet
Conversion tracking	Not checked yet	Not checked yet
Specs
Ad channels	Not checked yet	Not checked yet
Report exports	Not checked yet	Not checked yet
Managed ad accounts	Not checked yet	Not checked yet
Our review
Pros	Research paid keywords and advertising history by competitor Compare domains and identify keyword gaps Export data or access it through the API	Search by keyword or website URL for related suggestions Shows search volume, competition, and top-page bid ranges Filters by industry and location, with full-list CSV export
Cons	Supports PPC decisions but does not execute campaigns Basic limits search results and exports to 10k rows Basic and Pro + AI include only 1 user	Focused on keyword research rather than campaign management Only the first 25 keywords appear immediately Full keyword list is delivered by email as a CSV
Our verdict	SpyFu is a web-based competitive intelligence tool for marketers who need to research paid and organic search activity. Its PPC research covers competitor keywords and advertising history, while related tools cover rankings, backlinks,… Read the review →	WordStream Free Keyword Tool helps businesses, marketers, and agencies find keyword ideas by entering a keyword or a website URL. Its audience includes small advertisers researching terms for Google Ads, as well as people doing SEO or… Read the review →

Strengths and trade-offs

• SpyFu — where it wins

  • Research paid keywords and advertising history by competitor
  • Compare domains and identify keyword gaps
  • Export data or access it through the API

  Where it doesn't

  • Supports PPC decisions but does not execute campaigns
  • Basic limits search results and exports to 10k rows
  • Basic and Pro + AI include only 1 user

• WordStream Free Keyword Tool — where it wins

  • Search by keyword or website URL for related suggestions
  • Shows search volume, competition, and top-page bid ranges
  • Filters by industry and location, with full-list CSV export

  Where it doesn't

  • Focused on keyword research rather than campaign management
  • Only the first 25 keywords appear immediately
  • Full keyword list is delivered by email as a CSV

• SpyFu8.4/10 · Free plan

  A competitor research tool for PPC planning, not campaign execution.

  Visit SpyFuFull verdict →
• WFWordStream Free Keyword Tool7.9/10 · Free plan

  A focused free tool for keyword ideas and bid-range research, not campaign management.

  Visit WordStreamFull verdict →