WordStream Free Keyword Tool

At a glance

• Editor score
  7.9 / 10
• Pricing
  Free plan
• Best for
  Simple free keyword and PPC research
• Free plan
  Yes
• Paid from
  Free
• Keyword difficulty
  Yes
• Facts checked
  22 Sep 2026

• Where it wins

  • Unlimited searches with the first 25 keywords shown immediately
  • Filters by industry and location, with volume, competition, and bid data
  • Exports complete keyword lists and supports Google Ads and Bing Ads uploads

• Where it doesn't

  • Full keyword lists require email submission for CSV access
  • Does not provide verified intent or SERP analysis
  • Available through the web, with no customer-facing keyword-data API

Our verdict on WordStream Free Keyword Tool

WordStream Free Keyword Tool is a free web-based research tool for businesses, marketers, and agencies working on SEO content, AI search, and paid advertising. It generates keyword suggestions from a keyword or website URL, estimates search volume, shows competition and bid-range or cost-per-click data, and can identify keywords associated with competitor websites. Industry and location filters help narrow the results to a more relevant market.

The pricing model is straightforward: the Free Keyword Tool is free to use, and the current plan states that searches can be run unlimited times. The first 25 keywords are shown immediately, while the complete keyword list is available as a CSV after email submission. That export can support campaign preparation, including uploads to Google Ads and Bing Ads. For teams that need a simple way to move from research into paid-search campaign work, this combination of free access, filtering, and CSV support keeps the workflow focused.

Its strength is breadth across basic keyword discovery and PPC inputs rather than deep search analysis. Competitor website discovery, volume estimates, competition data, and bid information cover several practical research needs, but the tool does not provide verified intent or SERP analysis. It also remains a web-only product without a customer-facing keyword-data API, which limits fit for automated workflows or more technical research operations. Choose it for accessible, repeatable keyword and advertising research; consider another tool when intent validation, SERP-level analysis, or API access is central to the process.

Your product? Our editors can test WordStream Free Keyword Tool in depth and publish a review, labelled as paid · from $149/mo →

WordStream Free Keyword Tool pricing

WordStream Free Keyword Tool fact sheet

WordStream Free Keyword Tool integrations

WordStream Free Keyword Tool lists 1 integrations on its own site.

• Google Ads

Alternatives to WordStream Free Keyword Tool

• KWFinderAn all-around keyword research suite with free access, local data, SERP analysis, and competitor research.9.4
• Google Keyword PlannerA free Google Ads planning tool with keyword metrics, forecasts, targeting, and API access.9.3
• Bing Webmaster ToolsA broad, no-cost SEO toolkit for Bing-focused research, diagnostics, and webmaster workflows.9.1

See all WordStream Free Keyword Tool alternatives →

Featured on iTechGuides

WordStream Free Keyword Tool is listed in our Keyword Research Tools directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update