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Head-to-head · PPC Software

Google Keyword Planner vs Adalysis

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Google Keyword Planner #1 in PPC Software 8.8/10 Free plan Free plan✓ 0 of 3 features Visit Google Ads
Adalysis #7 in PPC Software 7.8/10 14-day trial Free trial✓ 3 of 3 features Visit Adalysis

Google Keyword Planner leads on 1 check, Adalysis on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Keyword Planner · 8.8/10
  • Free planonly Google Keyword Planner
  • Free trialonly Adalysis
  • Most featuresAdalysis · 3 of 3

Google Keyword Planner scores higher on our rubric for ppc software: 8.8 against 7.8 out of 10; our editors rank them #1 and #7.

Google Keyword Planner offers free plan; Adalysis doesn't.

Google Keyword Planner is the better fit for advertisers planning Google Ads keywords and bids. Adalysis is the better fit for teams optimizing Google or Microsoft Ads.

  • Google Keyword Planner fits best

    Advertisers planning Google Ads keywords and bids

  • Adalysis fits best

    Teams optimizing Google or Microsoft Ads

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Google Keyword Planner 8.8/10 Visit ↗ Adalysis 7.8/10 Visit ↗
At a glance
Editor score 8.8 7.8
Ranking #1 in PPC Software #7 in PPC Software
Best for Advertisers planning Google Ads keywords and bids Teams optimizing Google or Microsoft Ads
Pricing model Free Paid
Starting price Free plan —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Google Keyword Planner 0/3 · Adalysis 3/3
Bid automation Not checked yet ✓ (best)
Keyword research Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Ad channels Not checked yet Google Ads, Microsoft Advertising
Report exports Not checked yet Custom
Managed ad accounts Not checked yet Not checked yet
Our review
Pros
  • Generates keyword ideas from terms, websites, landing pages, and categories
  • Shows estimated monthly searches, trends, competition, and bid estimates
  • Forecasts clicks, impressions, conversions, and costs for campaign plans
  • Analyzes search-term and keyword performance across two ad platforms
  • Automates bid and optimization rules and flags account issues
  • Combines ad experiment analysis with alerts and custom reporting
Cons
  • Requires Google Ads account setup and billing information for keyword suggestions
  • Focuses on planning rather than managing full PPC campaigns
  • Support is listed through documentation
  • Focused on Google Ads and Microsoft Advertising rather than broader ad channels
  • Paid service with no free plan
  • The Starter plan is described only as offering PPC optimization and analysis tools
Our verdict

For advertisers preparing Google search campaigns, Google Keyword Planner helps turn search terms, websites, landing pages, or product categories into keyword ideas and campaign plans. It reports estimated monthly search volume, historical…

Read the review →

Adalysis is a web-based PPC analysis and optimization service for advertisers and agencies managing Google Ads or Microsoft Advertising. Its feature set is aimed at teams that need to review account performance, find search-term or keyword…

Read the review →
  1. Google Keyword PlannerPPC Software 8.8Free plan
  2. AdalysisPPC Software 7.814-day trial

Strengths and trade-offs

  • Google Keyword Planner — where it wins

    • Generates keyword ideas from terms, websites, landing pages, and categories
    • Shows estimated monthly searches, trends, competition, and bid estimates
    • Forecasts clicks, impressions, conversions, and costs for campaign plans

    Where it doesn't

    • Requires Google Ads account setup and billing information for keyword suggestions
    • Focuses on planning rather than managing full PPC campaigns
    • Support is listed through documentation

  • Adalysis — where it wins

    • Analyzes search-term and keyword performance across two ad platforms
    • Automates bid and optimization rules and flags account issues
    • Combines ad experiment analysis with alerts and custom reporting

    Where it doesn't

    • Focused on Google Ads and Microsoft Advertising rather than broader ad channels
    • Paid service with no free plan
    • The Starter plan is described only as offering PPC optimization and analysis tools

More comparisons

All PPC software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update