Head-to-head · Logo Generator
Wix Logo Maker vs Brandmark
Wix Logo Maker leads on 0 checks, Brandmark on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWix Logo Maker · 9.0/10
- Free planboth
Wix Logo Maker scores higher on our rubric for logo generator: 9.0 against 8.3 out of 10; our editors rank them #1 and #7.
Wix Logo Maker is the better fit for AI logo concepts with high-resolution exports. Brandmark is the better fit for one-time logo purchase with broad design exports.
- Wix Logo Maker fits best
AI logo concepts with high-resolution exports
- Brandmark fits best
One-time logo purchase with broad design exports
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Side by side
| Feature | Wix Logo Maker 9.0/10 Visit ↗ | Brandmark 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.3 |
| Ranking | #1 in Logo Generator | #7 in Logo Generator |
| Best for | AI logo concepts with high-resolution exports | One-time logo purchase with broad design exports |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $90/yr | $35 one-time |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Tickets, Docs | |
| Built for | Solo, Small business, Mid-market | Solo, Small business, Mid-market |
| Features Wix Logo Maker 2/4 · Brandmark 2/4 | ||
| AI logo generation | Not checked yet | Not checked yet |
| Vector export | ✓ | ✓ |
| Commercial usage rights | Not checked yet | Not checked yet |
| Brand kit included | ✓ | ✓ |
| Specs | ||
| Export formats | PNG, SVG, JPG | SVG, PNG, PDF |
| Logo revisions | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Wix Logo Maker, now presented under Wix’s Wixel AI design platform, is a web-based tool for creating business logos without specialized design experience. It suits solo operators and small businesses looking for AI-generated starting… Read the review → |
Brandmark is a browser-based AI logo maker for businesses and individuals who want logo concepts and related brand assets in one web service. Users enter a brand name, keywords, and preferred color style, then customize generated designs… Read the review → |
Strengths and trade-offs
Wix Logo Maker — where it wins
- AI concepts and templates can be edited by color, font, icon, and layout.
- Exports include SVG, PNG, JPG, and transparent-background options.
- Brand themes extend a logo’s colors and style to related assets.
Where it doesn't
- The free plan limits users to 120 AI credits per month and 20 logos.
- The Basic plan starts at $90 per year, above the free tier.
- Pro and Max cost more and add Wix Light and domain access for one year.
Brandmark — where it wins
- Generate logo concepts from a brand name, keywords, and color style
- Export logos in SVG, PNG, and PDF formats
- Designer adds brand guidelines, revisions, and collateral for one-time pricing
Where it doesn't
- Paid downloadable files start at $35 despite free logo generation
- Logo customization and exports are limited to the web service
- Hand-crafted original concepts are only included in the $195 Enterprise package
- Wix Logo Maker9.0/10 · Free plan
Generate and edit logo concepts, then export them in PNG, SVG, or JPG formats.
Visit Wix Logo MakerFull verdict → - Brandmark8.3/10 · Free plan
A browser-based logo maker that pairs AI concepts with editable designs and export options.
Visit BrandmarkFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






