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Head-to-head · Logo Generator

Wix Logo Maker vs Brandmark

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Wix Logo Maker #1 in Logo Generator 9.0/10 Free plan Free plan✓ 2 of 4 features Visit Wix Logo Maker
Brandmark #7 in Logo Generator 8.3/10 Free plan Free plan✓ 2 of 4 features Visit Brandmark

Wix Logo Maker leads on 0 checks, Brandmark on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix Logo Maker · 9.0/10
  • Free planboth

Wix Logo Maker scores higher on our rubric for logo generator: 9.0 against 8.3 out of 10; our editors rank them #1 and #7.

Wix Logo Maker is the better fit for AI logo concepts with high-resolution exports. Brandmark is the better fit for one-time logo purchase with broad design exports.

  • Wix Logo Maker fits best

    AI logo concepts with high-resolution exports

  • Brandmark fits best

    One-time logo purchase with broad design exports

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Side by side

Feature Wix Logo Maker 9.0/10 Visit ↗ Brandmark 8.3/10 Visit ↗
At a glance
Editor score 9.0 8.3
Ranking #1 in Logo Generator #7 in Logo Generator
Best for AI logo concepts with high-resolution exports One-time logo purchase with broad design exports
Pricing model Free plan + paid Free plan + paid
Starting price $90/yr $35 one-time
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Docs Email
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market
Features Wix Logo Maker 2/4 · Brandmark 2/4
AI logo generation Not checked yet Not checked yet
Vector export ✓ ✓
Commercial usage rights Not checked yet Not checked yet
Brand kit included ✓ ✓
Specs
Export formats PNG, SVG, JPG SVG, PNG, PDF
Logo revisions Not checked yet Not checked yet
Our review
Pros
  • AI concepts and templates can be edited by color, font, icon, and layout.
  • Exports include SVG, PNG, JPG, and transparent-background options.
  • Brand themes extend a logo’s colors and style to related assets.
  • Generate logo concepts from a brand name, keywords, and color style
  • Export logos in SVG, PNG, and PDF formats
  • Designer adds brand guidelines, revisions, and collateral for one-time pricing
Cons
  • The free plan limits users to 120 AI credits per month and 20 logos.
  • The Basic plan starts at $90 per year, above the free tier.
  • Pro and Max cost more and add Wix Light and domain access for one year.
  • Paid downloadable files start at $35 despite free logo generation
  • Logo customization and exports are limited to the web service
  • Hand-crafted original concepts are only included in the $195 Enterprise package
Our verdict

Wix Logo Maker, now presented under Wix’s Wixel AI design platform, is a web-based tool for creating business logos without specialized design experience. It suits solo operators and small businesses looking for AI-generated starting…

Read the review →

Brandmark is a browser-based AI logo maker for businesses and individuals who want logo concepts and related brand assets in one web service. Users enter a brand name, keywords, and preferred color style, then customize generated designs…

Read the review →
  1. Wix Logo MakerLogo Generator 9.0Free plan
  2. BrandmarkLogo Generator 8.3Free plan

Strengths and trade-offs

  • Wix Logo Maker — where it wins

    • AI concepts and templates can be edited by color, font, icon, and layout.
    • Exports include SVG, PNG, JPG, and transparent-background options.
    • Brand themes extend a logo’s colors and style to related assets.

    Where it doesn't

    • The free plan limits users to 120 AI credits per month and 20 logos.
    • The Basic plan starts at $90 per year, above the free tier.
    • Pro and Max cost more and add Wix Light and domain access for one year.
  • Brandmark — where it wins

    • Generate logo concepts from a brand name, keywords, and color style
    • Export logos in SVG, PNG, and PDF formats
    • Designer adds brand guidelines, revisions, and collateral for one-time pricing

    Where it doesn't

    • Paid downloadable files start at $35 despite free logo generation
    • Logo customization and exports are limited to the web service
    • Hand-crafted original concepts are only included in the $195 Enterprise package

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update