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Head-to-head · Logo Generator

Wix Logo Maker vs Turbologo

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Wix Logo Maker #1 in Logo Generator 9.0/10 Free plan Free plan✓ 2 of 4 features Visit Wix Logo Maker
Turbologo #6 in Logo Generator 8.4/10 Free plan Free plan✓ 2 of 4 features Visit Turbologo

Wix Logo Maker leads on 0 checks, Turbologo on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix Logo Maker · 9.0/10
  • Free planboth

Wix Logo Maker scores higher on our rubric for logo generator: 9.0 against 8.4 out of 10; our editors rank them #1 and #6.

Wix Logo Maker is the better fit for AI logo concepts with high-resolution exports. Turbologo is the better fit for logo creation bundled with identity and social tools.

  • Wix Logo Maker fits best

    AI logo concepts with high-resolution exports

  • Turbologo fits best

    Logo creation bundled with identity and social tools

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Side by side

Feature Wix Logo Maker 9.0/10 Visit ↗ Turbologo 8.4/10 Visit ↗
At a glance
Editor score 9.0 8.4
Ranking #1 in Logo Generator #6 in Logo Generator
Best for AI logo concepts with high-resolution exports Logo creation bundled with identity and social tools
Pricing model Free plan + paid Free plan + paid
Starting price $90/yr —
Free plan ✓ ✓
Free trial — —
Money-back guarantee 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Docs Email, Live chat, Docs
Built for Solo, Small business, Mid-market Solo, Small business
Features Wix Logo Maker 2/4 · Turbologo 2/4
AI logo generation Not checked yet Not checked yet
Vector export ✓ ✓
Commercial usage rights Not checked yet Not checked yet
Brand kit included ✓ ✓
Specs
Export formats PNG, SVG, JPG PNG, JPG, PDF, SVG
Logo revisions Not checked yet Not checked yet
Our review
Pros
  • AI concepts and templates can be edited by color, font, icon, and layout.
  • Exports include SVG, PNG, JPG, and transparent-background options.
  • Brand themes extend a logo’s colors and style to related assets.
  • AI concepts and an editor for fonts, colors, icons, and layout
  • Standard adds transparent, vector, and commercial-use files
  • Business bundles identity details and business collateral
Cons
  • The free plan limits users to 120 AI credits per month and 20 logos.
  • The Basic plan starts at $90 per year, above the free tier.
  • Pro and Max cost more and add Wix Light and domain access for one year.
  • Lite provides only one low-resolution logo file
  • Lite has no transparent background
  • The service is web-based, with no other platform listed
Our verdict

Wix Logo Maker, now presented under Wix’s Wixel AI design platform, is a web-based tool for creating business logos without specialized design experience. It suits solo operators and small businesses looking for AI-generated starting…

Read the review →

Turbologo is a web-based logo maker for entrepreneurs, small businesses, and people without design experience. It generates logo concepts and variations, then lets users adjust fonts, colors, icons, and layout. It also reaches beyond logo…

Read the review →
  1. Wix Logo MakerLogo Generator 9.0Free plan
  2. TurbologoLogo Generator 8.4Free plan

Strengths and trade-offs

  • Wix Logo Maker — where it wins

    • AI concepts and templates can be edited by color, font, icon, and layout.
    • Exports include SVG, PNG, JPG, and transparent-background options.
    • Brand themes extend a logo’s colors and style to related assets.

    Where it doesn't

    • The free plan limits users to 120 AI credits per month and 20 logos.
    • The Basic plan starts at $90 per year, above the free tier.
    • Pro and Max cost more and add Wix Light and domain access for one year.
  • Turbologo — where it wins

    • AI concepts and an editor for fonts, colors, icons, and layout
    • Standard adds transparent, vector, and commercial-use files
    • Business bundles identity details and business collateral

    Where it doesn't

    • Lite provides only one low-resolution logo file
    • Lite has no transparent background
    • The service is web-based, with no other platform listed

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update