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Head-to-head · Logo Generator

LOGO.com vs Brandmark

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score LOGO.com #3 in Logo Generator 8.7/10 Free plan Free plan✓ 2 of 4 features Visit LOGO.com
Brandmark #7 in Logo Generator 8.3/10 Free plan Free plan✓ 2 of 4 features Visit Brandmark

LOGO.com leads on 0 checks, Brandmark on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLOGO.com · 8.7/10
  • Free planboth

LOGO.com scores higher on our rubric for logo generator: 8.7 against 8.3 out of 10; our editors rank them #3 and #7.

LOGO.com is the better fit for free logo creation plus brand and business tools. Brandmark is the better fit for one-time logo purchase with broad design exports.

  • LOGO.com fits best

    Free logo creation plus brand and business tools

  • Brandmark fits best

    One-time logo purchase with broad design exports

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature LOGO.com 8.7/10 Visit ↗ Brandmark 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #3 in Logo Generator #7 in Logo Generator
Best for Free logo creation plus brand and business tools One-time logo purchase with broad design exports
Pricing model Free plan + paid Free plan + paid
Starting price — $35 one-time
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market
Features LOGO.com 2/4 · Brandmark 2/4
AI logo generation Not checked yet Not checked yet
Vector export ✓ ✓
Commercial usage rights Not checked yet Not checked yet
Brand kit included ✓ ✓
Specs
Export formats PNG, JPG, SVG, PDF, AI, WEBP SVG, PNG, PDF
Logo revisions Not checked yet Not checked yet
Our review
Pros
  • Free plan includes logo creation and download.
  • Editor offers controls for text, color, layout, and layers.
  • Brand kit, templates, and website tools extend beyond logo design.
  • Generate logo concepts from a brand name, keywords, and color style
  • Export logos in SVG, PNG, and PDF formats
  • Designer adds brand guidelines, revisions, and collateral for one-time pricing
Cons
  • Free plan saves one logo and provides PNG files.
  • The product is web-based, with no other listed platform.
  • Merchandise design, websites, and AI tools extend the scope beyond logo creation.
  • Paid downloadable files start at $35 despite free logo generation
  • Logo customization and exports are limited to the web service
  • Hand-crafted original concepts are only included in the $195 Enterprise package
Our verdict

LOGO.com is a web-based logo and brand identity platform for entrepreneurs, startups, and small-to-medium businesses. AI-generated concepts and custom icons provide a starting point, while an editor lets users adjust text, color, layout,…

Read the review →

Brandmark is a browser-based AI logo maker for businesses and individuals who want logo concepts and related brand assets in one web service. Users enter a brand name, keywords, and preferred color style, then customize generated designs…

Read the review →
  1. LOGO.comLogo Generator 8.7Free plan
  2. BrandmarkLogo Generator 8.3Free plan

Strengths and trade-offs

  • LOGO.com — where it wins

    • Free plan includes logo creation and download.
    • Editor offers controls for text, color, layout, and layers.
    • Brand kit, templates, and website tools extend beyond logo design.

    Where it doesn't

    • Free plan saves one logo and provides PNG files.
    • The product is web-based, with no other listed platform.
    • Merchandise design, websites, and AI tools extend the scope beyond logo creation.
  • Brandmark — where it wins

    • Generate logo concepts from a brand name, keywords, and color style
    • Export logos in SVG, PNG, and PDF formats
    • Designer adds brand guidelines, revisions, and collateral for one-time pricing

    Where it doesn't

    • Paid downloadable files start at $35 despite free logo generation
    • Logo customization and exports are limited to the web service
    • Hand-crafted original concepts are only included in the $195 Enterprise package

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update