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Head-to-head · Robo-Advisor Apps

Wealthsimple Managed Investing vs Wells Fargo Intuitive Investor

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Wealthsimple Managed Investing #6 in Robo-Advisor Apps 8.5/10 Paid ✓ 4 of 4 features Visit Wealthsimple
Wells Fargo Intuitive Investor #7 in Robo-Advisor Apps 8.4/10 Paid ✓ 3 of 4 features Visit Wells Fargo

Wealthsimple Managed Investing leads on 1 check, Wells Fargo Intuitive Investor on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWealthsimple Managed Investing · 8.5/10
  • Most featuresWealthsimple Managed Investing · 4 of 4

Wealthsimple Managed Investing scores higher on our rubric for robo-advisor apps: 8.5 against 8.4 out of 10; our editors rank them #6 and #7.

Wealthsimple Managed Investing offers socially responsible option; Wells Fargo Intuitive Investor doesn't publish it.

Wealthsimple Managed Investing is the better fit for canadian investors wanting managed portfolios and tax. Wells Fargo Intuitive Investor is the better fit for investors seeking advisor access alongside automation.

  • Wealthsimple Managed Investing fits best

    Canadian investors wanting managed portfolios and tax

  • Wells Fargo Intuitive Investor fits best

    Investors seeking advisor access alongside automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Wealthsimple Managed Investing 8.5/10 Visit ↗ Wells Fargo Intuitive Investor 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #6 in Robo-Advisor Apps #7 in Robo-Advisor Apps
Best for Canadian investors wanting managed portfolios and tax Investors seeking advisor access alongside automation
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Docs Phone
Built for Solo, Small business, Mid-market Solo, Small business
Features Wealthsimple Managed Investing 4/4 · Wells Fargo Intuitive Investor 3/4
Tax-loss harvesting ✓ ✓
Goal-based portfolios ✓ ✓
Retirement accounts ✓ ✓
Socially responsible option ✓ (best) Not published
Specs
Minimum investment Not published 500 $
Human advisor access Optional Optional
Portfolio customization Limited Limited
Our review
Pros
  • Automated management, rebalancing, dividend reinvestment, and recurring deposits
  • Supports TFSA, RRSP, RESP, RRIF, LIRA, and other account options
  • Tax-loss harvesting available for Premium and Generation clients
  • Daily monitoring, rebalancing, and dividend reinvestment
  • Optional tax-loss harvesting for eligible accounts
  • Individual, joint, trust, custodial, and IRA account types
Cons
  • No free plan; the published starting management fee is 0.5% annually
  • Portfolio customization is limited compared with self-directed investing
  • ETF expenses, currency-conversion fees, and separate advisor asset minimums may apply
  • Requires a $500 initial investment
  • Portfolio customization is limited
  • Advisor support is available by phone
Our verdict

Wealthsimple Managed Investing provides professionally managed portfolios for Canadian investors who want investment decisions aligned with their goals, financial circumstances, timeline, and risk comfort. The service handles asset…

Read the review →

Wells Fargo Intuitive Investor is an automated investment service for investors who want a portfolio aligned with a specific goal, risk tolerance, and time horizon. It uses exchange-traded funds and manages the account after recommending…

Read the review →
  1. Wealthsimple Managed InvestingRobo-Advisor Apps 8.5Paid
  2. Wells Fargo Intuitive InvestorRobo-Advisor Apps 8.4Paid

Strengths and trade-offs

  • Wealthsimple Managed Investing — where it wins

    • Automated management, rebalancing, dividend reinvestment, and recurring deposits
    • Supports TFSA, RRSP, RESP, RRIF, LIRA, and other account options
    • Tax-loss harvesting available for Premium and Generation clients

    Where it doesn't

    • No free plan; the published starting management fee is 0.5% annually
    • Portfolio customization is limited compared with self-directed investing
    • ETF expenses, currency-conversion fees, and separate advisor asset minimums may apply

  • Wells Fargo Intuitive Investor — where it wins

    • Daily monitoring, rebalancing, and dividend reinvestment
    • Optional tax-loss harvesting for eligible accounts
    • Individual, joint, trust, custodial, and IRA account types

    Where it doesn't

    • Requires a $500 initial investment
    • Portfolio customization is limited
    • Advisor support is available by phone
  • Wealthsimple Managed Investing8.5/10 · Paid

    Managed Canadian portfolios with automated rebalancing, tax features, and registered accounts.

    Visit WealthsimpleFull verdict →
  • Wells Fargo Intuitive Investor8.4/10 · Paid

    Goal-based automated portfolios with optional phone access to financial advisors.

    Visit Wells FargoFull verdict →

More comparisons

All Robo-Advisor apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update