Voluum vs Hyros

VVoluum8.6Visit Hyros8.0Visit

Higher score V Voluum #6 in Ad Tracking Software 8.6/10 Paid Free trial✓ 5 of 5 features Visit Voluum

vs

Hyros #9 in Ad Tracking Software 8.0/10 Paid ✓ 5 of 5 features Visit Hyros

• Voluum fits best

  Affiliates and media buyers tracking third-party offers who need S2S postback as the core mechanism, not an add-on

• Hyros fits best

  Advertisers who no longer trust their own platforms' self-reported ROAS and want an independent, server-side number

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Side by side

Feature	VVoluum 8.6/10 Visit ↗	Hyros 8.0/10 Visit ↗
At a glance
Editor score	8.6	8.0
Ranking	#6 in Ad Tracking Software	#9 in Ad Tracking Software
Best for	Affiliates and media buyers tracking third-party offers who need S2S postback as the core mechanism, not an add-on	Advertisers who no longer trust their own platforms' self-reported ROAS and want an independent, server-side number
Pricing model	Paid	Paid
Starting price	$119/mo	$69/mo (best)
Free plan	—	—
Free trial	14 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Integrations	5 integrations	70+ integrations
Features Voluum 5/5 · Hyros 5/5
Multi-platform ad tracking	✓	✓
Server-side tracking	✓	✓
ROAS and spend reporting	✓	✓
Cross-device tracking	✓	✓
Ad platform postbacks	✓	✓
Our review
Pros	Server-to-server postback (/postback?cid=#s2#) is Voluum's primary conversion mechanism, not a secondary option A dedicated Facebook Conversions API integration via Automizer, built specifically for affiliates tracking offers the Facebook Pixel can't see Probabilistic cross-device matching documented on signals including IP, device ID, OS, user agent, timestamp, browser, location and language	First-party, server-side tracking with deterministic user matching across Meta, Google, TikTok, YouTube, email and offline channels "Print Tracking" ties a user's journey across devices with a seven-layer identity match (phone, email, device, IP, cookies) Feeds corrected conversion data back to Meta, Google and TikTok through each platform's own server-side API
Cons	No free plan — every tier is paid, starting at $119/month Pricing above Scale requires annual billing (Start-up, Enterprise) to reach the quoted rate Built around affiliate/performance-marketing workflows first; a brand running only owned e-commerce campaigns may find simpler tools sufficient	Entry plan is capped at $5k of tracked monthly revenue — a growing account outgrows the $69 tier quickly No published free plan or trial; pricing starts as a paid commitment Pricing scales with tracked revenue, so the public number is a floor, not a ceiling, for most real accounts
Our verdict	Voluum grew up tracking affiliate offers, and it shows in its architecture: server-to-server postback is the platform's primary conversion mechanism (not a bolt-on), built for a world where the advertiser doesn't control the landing page… Read the review →	Hyros exists because platform-reported ROAS is often wrong in the platform's own favour, and its answer is first-party, server-side tracking with deterministic identity matching — email, phone, device fingerprint, IP and cookies combined… Read the review →

Strengths and trade-offs

• Voluum — where it wins

  • Server-to-server postback (/postback?cid=#s2#) is Voluum's primary conversion mechanism, not a secondary option
  • A dedicated Facebook Conversions API integration via Automizer, built specifically for affiliates tracking offers the Facebook Pixel can't see
  • Probabilistic cross-device matching documented on signals including IP, device ID, OS, user agent, timestamp, browser, location and language
  • 100+ traffic-source integrations beyond the major ad platforms, reflecting its affiliate-marketing heritage
  • 14-day free trial, no credit card required

  Where it doesn't

  • No free plan — every tier is paid, starting at $119/month
  • Pricing above Scale requires annual billing (Start-up, Enterprise) to reach the quoted rate
  • Built around affiliate/performance-marketing workflows first; a brand running only owned e-commerce campaigns may find simpler tools sufficient

• Hyros — where it wins

  • First-party, server-side tracking with deterministic user matching across Meta, Google, TikTok, YouTube, email and offline channels
  • "Print Tracking" ties a user's journey across devices with a seven-layer identity match (phone, email, device, IP, cookies)
  • Feeds corrected conversion data back to Meta, Google and TikTok through each platform's own server-side API
  • Built specifically to explain and correct platform-reported ROAS, not just display it

  Where it doesn't

  • Entry plan is capped at $5k of tracked monthly revenue — a growing account outgrows the $69 tier quickly
  • No published free plan or trial; pricing starts as a paid commitment
  • Pricing scales with tracked revenue, so the public number is a floor, not a ceiling, for most real accounts

• VVoluum8.6/10 · Paid

  The affiliate-tracking standard: S2S postback as its primary mechanism, with CAPI built for offers a pixel can't see.

  Visit VoluumFull verdict →
• Hyros8.0/10 · Paid

  Server-side, identity-based ad tracking built to correct the ROAS every ad platform over-reports on itself.

  Visit HyrosFull verdict →