Head-to-head · WordPress Page Builders
Visual Composer vs WPBakery Page Builder
Visual Composer leads on 1 check, WPBakery Page Builder on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreVisual Composer · 8.4/10
- Free planonly Visual Composer
Visual Composer scores higher on our rubric for wordpress page builders: 8.4 against 8.2 out of 10; our editors rank them #5 and #7.
Visual Composer offers free plan; WPBakery Page Builder doesn't.
Visual Composer is the better fit for feature-rich builders with broad plugin support. WPBakery Page Builder is the better fit for legacy-style builder with SEO and code controls.
- Visual Composer fits best
Feature-rich builders with broad plugin support
- WPBakery Page Builder fits best
Legacy-style builder with SEO and code controls
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Side by side
| Feature | Visual Composer 8.4/10 Visit ↗ | WPBakery Page Builder 8.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 8.2 |
| Ranking | #5 in WordPress Page Builders | #7 in WordPress Page Builders |
| Best for | Feature-rich builders with broad plugin support | Legacy-style builder with SEO and code controls |
| Pricing model | Free plan + paid | Paid |
| Starting price | $49/site/yr | $82/site one-time |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Money-back guarantee | 30 days | 15 days |
| Deployment | Self-hosted | Self-hosted |
| Support | Tickets, Docs, Community | Tickets, Community, Docs |
| Integrations | 16 integrations | 9 integrations |
| Built for | Solo, Small business, Mid-market | Solo, Small business, Mid-market, Enterprise |
| Features Visual Composer 0/5 · WPBakery Page Builder 0/5 | ||
| Theme builder | Not checked yet | Not checked yet |
| Responsive controls | Not checked yet | Not checked yet |
| Dynamic content | Not checked yet | Not checked yet |
| WooCommerce tools | Not checked yet | Not checked yet |
| Popup builder | Not checked yet | Not checked yet |
| Specs | ||
| Template count | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Visual Composer is a self-hosted WordPress page builder for business owners, designers, marketers, store owners, developers, and agencies. Its frontend drag-and-drop editor supports reusable templates, content elements, responsive… Read the review → |
WPBakery Page Builder is a paid WordPress plugin for creating responsive pages, posts, portfolios, and custom layouts without coding. It suits WordPress site owners, designers, agencies, and developers who want both frontend inline editing… Read the review → |
Strengths and trade-offs
Visual Composer — where it wins
- Free plan includes 50+ elements and templates
- Theme and Popup Builders extend beyond page creation
- Integrates with WooCommerce, forms, SEO tools, and more
Where it doesn't
- Self-hosted WordPress plugin rather than a hosted website platform
- Advanced features and premium support require paid plans
- Annual plans are priced per website or website group
WPBakery Page Builder — where it wins
- Frontend and backend editors with responsive design controls
- Built-in SEO toolkit, reusable layouts, and 50+ content elements
- Lifetime licenses with multi-site options and free updates
Where it doesn't
- No free plan; licenses start at $82 one time
- Self-hosted WordPress only
- Forms depend on compatible plugins or add-ons
- Visual Composer8.4/10 · Free plan
A broad WordPress builder with a capable free plan and paid theme, popup, and support features.
Try Visual ComposerFull verdict → - WPBakery Page Builder8.2/10 · Paid
A feature-rich self-hosted builder for teams that want layout, SEO, and code controls.
Visit WPBakeryFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update