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Head-to-head · WordPress Page Builders

Divi vs WPBakery Page Builder

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Divi #2 in WordPress Page Builders 9.1/10 Paid ✓ 0 of 5 features Visit Elegant Themes
WPBakery Page Builder #7 in WordPress Page Builders 8.2/10 Paid ✓ 0 of 5 features Visit WPBakery

Divi leads on 0 checks, WPBakery Page Builder on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDivi · 9.1/10

Divi scores higher on our rubric for wordpress page builders: 9.1 against 8.2 out of 10; our editors rank them #2 and #7.

Divi is the better fit for all-in-one visual sites with lifetime pricing. WPBakery Page Builder is the better fit for legacy-style builder with SEO and code controls.

  • Divi fits best

    All-in-one visual sites with lifetime pricing

  • WPBakery Page Builder fits best

    Legacy-style builder with SEO and code controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Divi 9.1/10 Visit ↗ WPBakery Page Builder 8.2/10 Visit ↗
At a glance
Editor score 9.1 8.2
Ranking #2 in WordPress Page Builders #7 in WordPress Page Builders
Best for All-in-one visual sites with lifetime pricing Legacy-style builder with SEO and code controls
Pricing model Paid Paid
Starting price — $82/site one-time
Free plan — —
Free trial — —
Money-back guarantee 30 days 15 days
Deployment Self-hosted Self-hosted
Support Live chat, Email, Docs · 24/7 Tickets, Community, Docs
Integrations 10 integrations 9 integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Divi 0/5 · WPBakery Page Builder 0/5
Theme builder Not checked yet Not checked yet
Responsive controls Not checked yet Not checked yet
Dynamic content Not checked yet Not checked yet
WooCommerce tools Not checked yet Not checked yet
Popup builder Not checked yet Not checked yet
Specs
Template count Not checked yet Not checked yet
Our review
Pros
  • Theme Builder covers pages, posts, products, headers, footers, and archives
  • Includes forms, blogging, SEO controls, WooCommerce modules, and AI tools
  • Divi Lifetime offers unlimited usage, updates, and support for $249 one time
  • Frontend and backend editors with responsive design controls
  • Built-in SEO toolkit, reusable layouts, and 50+ content elements
  • Lifetime licenses with multi-site options and free updates
Cons
  • There is no free plan
  • It requires self-hosted WordPress rather than a hosted site platform
  • Appointment booking depends on integrations instead of a native booking module
  • No free plan; licenses start at $82 one time
  • Self-hosted WordPress only
  • Forms depend on compatible plugins or add-ons
Our verdict

Divi is a self-hosted WordPress theme and visual drag-and-drop builder from Elegant Themes. It is designed for website owners, freelancers, agencies, and small businesses that want to create pages, posts, product templates, headers,…

Read the review →

WPBakery Page Builder is a paid WordPress plugin for creating responsive pages, posts, portfolios, and custom layouts without coding. It suits WordPress site owners, designers, agencies, and developers who want both frontend inline editing…

Read the review →
  1. DiviWordPress Page Builders 9.1Paid
  2. WPBakery Page BuilderWordPress Page Builders 8.2Paid

Strengths and trade-offs

  • Divi — where it wins

    • Theme Builder covers pages, posts, products, headers, footers, and archives
    • Includes forms, blogging, SEO controls, WooCommerce modules, and AI tools
    • Divi Lifetime offers unlimited usage, updates, and support for $249 one time

    Where it doesn't

    • There is no free plan
    • It requires self-hosted WordPress rather than a hosted site platform
    • Appointment booking depends on integrations instead of a native booking module

  • WPBakery Page Builder — where it wins

    • Frontend and backend editors with responsive design controls
    • Built-in SEO toolkit, reusable layouts, and 50+ content elements
    • Lifetime licenses with multi-site options and free updates

    Where it doesn't

    • No free plan; licenses start at $82 one time
    • Self-hosted WordPress only
    • Forms depend on compatible plugins or add-ons

More comparisons

All WordPress page builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update