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Head-to-head · WordPress Page Builders

Elementor vs Divi

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Elementor #1 in WordPress Page Builders 9.3/10 Free plan Free plan✓ 0 of 5 features Visit Elementor
Divi #2 in WordPress Page Builders 9.1/10 Paid ✓ 0 of 5 features Visit Elegant Themes

Elementor leads on 1 check, Divi on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreElementor · 9.3/10
  • Free planonly Elementor

Elementor scores higher on our rubric for wordpress page builders: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.

Elementor offers free plan; Divi doesn't.

Elementor is the better fit for broad WordPress sites with AI and marketing needs. Divi is the better fit for all-in-one visual sites with lifetime pricing.

  • Elementor fits best

    Broad WordPress sites with AI and marketing needs

  • Divi fits best

    All-in-one visual sites with lifetime pricing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Elementor 9.3/10 Visit ↗ Divi 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in WordPress Page Builders #2 in WordPress Page Builders
Best for Broad WordPress sites with AI and marketing needs All-in-one visual sites with lifetime pricing
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Money-back guarantee 30 days 30 days
Deployment Self-hosted, Cloud Self-hosted
Platforms Web Web
Support Live chat, Tickets, Docs Live chat, Email, Docs · 24/7
Integrations 1,000+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Elementor 0/5 · Divi 0/5
Theme builder Not checked yet Not checked yet
Responsive controls Not checked yet Not checked yet
Dynamic content Not checked yet Not checked yet
WooCommerce tools Not checked yet Not checked yet
Popup builder Not checked yet Not checked yet
Specs
Template count Not checked yet Not checked yet
Our review
Pros
  • Visual editing with theme, form, popup, and dynamic-content tools
  • AI can generate copy, images, layouts, and code
  • Integrates with WooCommerce, Mailchimp, HubSpot, Zapier, and ACF
  • Theme Builder covers pages, posts, products, headers, footers, and archives
  • Includes forms, blogging, SEO controls, WooCommerce modules, and AI tools
  • Divi Lifetime offers unlimited usage, updates, and support for $249 one time
Cons
  • Advanced builders and workflow features are reserved for paid plans
  • Its platform focus is WordPress and compatible hosting
  • It is a general website builder, not a legal-industry-specific product
  • There is no free plan
  • It requires self-hosted WordPress rather than a hosted site platform
  • Appointment booking depends on integrations instead of a native booking module
Our verdict

Elementor is a visual website builder for WordPress, aimed at individuals, businesses, freelancers, and agencies. Its drag-and-drop editor supports responsive design controls, while the Theme Builder handles headers, footers, and…

Read the review →

Divi is a self-hosted WordPress theme and visual drag-and-drop builder from Elegant Themes. It is designed for website owners, freelancers, agencies, and small businesses that want to create pages, posts, product templates, headers,…

Read the review →
  1. ElementorWordPress Page Builders 9.3Free plan
  2. DiviWordPress Page Builders 9.1Paid

Strengths and trade-offs

  • Elementor — where it wins

    • Visual editing with theme, form, popup, and dynamic-content tools
    • AI can generate copy, images, layouts, and code
    • Integrates with WooCommerce, Mailchimp, HubSpot, Zapier, and ACF

    Where it doesn't

    • Advanced builders and workflow features are reserved for paid plans
    • Its platform focus is WordPress and compatible hosting
    • It is a general website builder, not a legal-industry-specific product

  • Divi — where it wins

    • Theme Builder covers pages, posts, products, headers, footers, and archives
    • Includes forms, blogging, SEO controls, WooCommerce modules, and AI tools
    • Divi Lifetime offers unlimited usage, updates, and support for $249 one time

    Where it doesn't

    • There is no free plan
    • It requires self-hosted WordPress rather than a hosted site platform
    • Appointment booking depends on integrations instead of a native booking module

More comparisons

All WordPress page builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update