Divi
Divi: A broad visual toolkit for WordPress sites, with no free plan and self-hosted setup. Ranked #16 of 84 in Small Business Website Builders by our editors (7.6/10); pricing: Paid; best for wordPress users wanting a visual theme builder.
At a glance
- Editor score7.6 / 10
- PricingPaid
- Best forWordPress users wanting a visual theme builder
- Free planNo
- Facts checked20 Sep 2026
Where it wins
- Theme Builder covers headers, footers, posts, products, and archives
- Includes forms, blogging, SEO controls, WooCommerce, and AI options
- Unlimited website usage and third-party WordPress integrations
Where it doesn't
- Requires self-hosted WordPress rather than a hosted site platform
- No free plan is available
- Booking depends on integrations rather than a listed native feature
Our verdict on Divi
Divi is a self-hosted WordPress theme and visual drag-and-drop builder from Elegant Themes. It is aimed at website owners, freelancers, agencies, and small businesses that want to create pages and full site layouts without coding. Its Theme Builder extends beyond landing pages to headers, footers, posts, product templates, and archives. The product also includes premade layouts, native content modules, contact forms with customizable fields and spam protection, blogging tools, basic SEO controls, WooCommerce modules, and AI-generated site-building options.
The plan structure centers on three named options. Divi includes the theme and visual builder, unlimited website usage, Divi Dash, and 24/7 customer support. Divi Pro adds Divi AI, Divi Cloud, Divi VIP, and Divi Teams alongside the theme and builder. Divi Lifetime costs $249 as a one-time payment and includes lifetime access, unlimited website usage, lifetime updates, and support. This makes the lifetime tier relevant for users planning to maintain multiple WordPress sites over time, while the annual options provide a choice for customers who prefer not to make a one-time commitment.
Its main ecosystem advantage is WordPress compatibility. Divi supports third-party plugins and custom code, with integrations including WooCommerce, Stripe, Rank Math, WPForms, Advanced Custom Fields, MemberPress, TranslatePress, Tutor LMS, Amelia Booking, and Simply Schedule Appointments. That breadth suits businesses combining content, commerce, forms, memberships, education, or appointments in one WordPress installation. However, Divi is not an all-in-one hosted platform, so WordPress hosting and site administration remain part of the setup. Choose it for visual control across a WordPress site; consider another builder if you want hosted infrastructure or booking built into the core product.
Your product? Our editors can test Divi in depth and publish a review, labelled as paid · from $149/mo →
Divi pricing
Divi fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Custom domain | Not verified |
| Contact forms | Yes |
| SEO controls | Yes |
| Page limit | Not verified |
| Blogging | Yes |
| Booking tools | Not verified |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | Live chat, Email, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 10 integrations: WooCommerce, Amelia Booking, Simply Schedule Appointments, Stripe, Rank Math, WPForms … See all → |
| Pricing | Paid (source) |
| Website | elegantthemes.com |
| Facts checked | 20 Sep 2026 |
Divi integrations
Divi lists 10 integrations on its own site.
- WooCommerce
- Amelia Booking
- Simply Schedule Appointments
- Stripe
- Rank Math
- WPForms
- Advanced Custom Fields
- MemberPress
- TranslatePress
- Tutor LMS
Alternatives to Divi
- Squarespace CommerceA hosted commerce builder for businesses combining polished websites with multichannel selling.9.2
- GoDaddy Websites + MarketingAn all-in-one builder for small businesses that need websites, marketing, and commerce.9.0
- WeeblyA simple, established builder with free entry, SEO, forms, blogging, and ecommerce.8.8
Also Ranked In
Divi is ranked in 3 of our directories.
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Featured on iTechGuides
Divi is listed in our Small Business Website Builders directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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