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Head-to-head · Influencer Marketing Analytics Software

Upfluence vs Kolsquare

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Upfluence #6 in Influencer Marketing Analytics Software 8.9/10 Pricing on request ✓ 0 of 4 features Visit Upfluence
Kolsquare #7 in Influencer Marketing Analytics Software 8.8/10 Pricing on request ✓ 0 of 4 features Visit Kolsquare

Upfluence leads on 0 checks, Kolsquare on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUpfluence · 8.9/10

Upfluence scores higher on our rubric for influencer marketing analytics software: 8.9 against 8.8 out of 10; our editors rank them #6 and #7.

Upfluence is the better fit for commerce-focused creator programs. Kolsquare is the better fit for teams wanting a free entry point.

  • Upfluence fits best

    Commerce-focused creator programs

  • Kolsquare fits best

    Teams wanting a free entry point

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Side by side

Feature Upfluence 8.9/10 Visit ↗ Kolsquare 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #6 in Influencer Marketing Analytics Software #7 in Influencer Marketing Analytics Software
Best for Commerce-focused creator programs Teams wanting a free entry point
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Docs Email, Live chat
Compliance SOC 2, 2FA GDPR, SSO/SAML
Integrations 13 integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Upfluence 0/4 · Kolsquare 0/4
Audience quality Not checked yet Not checked yet
Engagement analytics Not checked yet Not checked yet
Conversion tracking Not checked yet Not checked yet
Campaign reporting Not checked yet Not checked yet
Specs
Attribution models Not checked yet Not checked yet
Social platforms Not checked yet Not checked yet
Data history Not checked yet Not checked yet
Our review
Pros
  • 14M+ creator database with audience and performance filters
  • Campaign workflows, attribution, dashboards, gifting, and payments
  • Commerce integrations for Shopify, WooCommerce, Magento, and more
  • Free Chrome extension provides influencer metrics and audience insights
  • Covers discovery, campaigns, reporting, benchmarking, and payments
  • Supports Instagram, TikTok, YouTube, Facebook, and other channels
Cons
  • Pricing is custom-quoted through contact sales
  • There is no free plan
  • Its broad feature set may exceed the needs of smaller programs
  • Paid plan pricing requires contact with the sales team
  • Shopify integration and API access are limited to Enterprise
  • Free access is centered on the Chrome extension and creator Community account
Our verdict

Upfluence is an influencer marketing platform for eCommerce brands, direct-to-consumer businesses, agencies, and creator-led sales programs. It brings creator discovery, recruitment, outreach, campaign management, product gifting, sales…

Read the review →

Kolsquare is an influencer marketing intelligence and campaign management platform for brands, agencies, and multi-market marketing teams. It combines creator discovery, audience insights, influencer relationship management, campaign…

Read the review →
  1. UpfluenceInfluencer Marketing Analytics Software 8.9Pricing on request
  2. KolsquareInfluencer Marketing Analytics Software 8.8Pricing on request

Strengths and trade-offs

  • Upfluence — where it wins

    • 14M+ creator database with audience and performance filters
    • Campaign workflows, attribution, dashboards, gifting, and payments
    • Commerce integrations for Shopify, WooCommerce, Magento, and more

    Where it doesn't

    • Pricing is custom-quoted through contact sales
    • There is no free plan
    • Its broad feature set may exceed the needs of smaller programs

  • Kolsquare — where it wins

    • Free Chrome extension provides influencer metrics and audience insights
    • Covers discovery, campaigns, reporting, benchmarking, and payments
    • Supports Instagram, TikTok, YouTube, Facebook, and other channels

    Where it doesn't

    • Paid plan pricing requires contact with the sales team
    • Shopify integration and API access are limited to Enterprise
    • Free access is centered on the Chrome extension and creator Community account

More comparisons

All influencer marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update