Unacast vs Purple WiFi

Unacast7.0Visit Purple WiFi7.0Visit

Unacast #7 in Location-Based Marketing Software 7.0/10 Pricing on request ✓ 2 of 2 features Visit Unacast

vs

Purple WiFi #8 in Location-Based Marketing Software 7.0/10 Free plan · 30-day trial Free plan✓ 2 of 2 features Visit Purple WiFi

• Unacast fits best

  Enterprises needing location data and audience insights

• Purple WiFi fits best

  Venues seeking low-cost WiFi capture and analytics

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Side by side

Feature	Unacast 7.0/10 Visit ↗	Purple WiFi 7.0/10 Visit ↗
At a glance
Editor score	7.0	7.0
Ranking	#7 in Location-Based Marketing Software	#8 in Location-Based Marketing Software
Best for	Enterprises needing location data and audience insights	Venues seeking low-cost WiFi capture and analytics
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Compliance	GDPR	ISO 27001, GDPR, SSO/SAML
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Unacast 2/2 · Purple WiFi 2/2
Geofencing	✓	✓
Audience segments	✓	✓
Specs
Campaign activation	Mobile_ads	Email_sms
Location measurement	Foot_traffic	Foot_traffic
Supported ad channels	Not published	email
Location data sources	mobile apps and devices; GPS; Wi-Fi; Bluetooth beacons; cell towers; third-party providers	WiFi access points, sensors
Our review
Pros	Measures visits, visitor origins and trade areas for locations or custom areas Builds behavior-based audiences with consumer personas and demographic enrichment Offers device-level data through APIs or bulk delivery, with sensitive-location flags	Free Connect includes a secure captive portal and branded splash pages Tracks footfall, dwell time, visit frequency and movement between zones Connects with CRM, marketing and data tools through integrations and APIs
Cons	Campaign activation is limited to mobile ads Plans are sold through contact sales rather than published self-serve pricing Platform and data-delivery offerings may require account management and onboarding	Capture and Engage pricing is quote-based The 30-day trial applies to Capture and Engage Campaign activation is focused on email
Our verdict	Unacast brings location intelligence together for marketers, advertisers, retailers and data teams that need to understand where visitors come from and how real-world behavior relates to audiences and campaigns. Its products span a… Read the review →	Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs,… Read the review →

Strengths and trade-offs

• Unacast — where it wins

  • Measures visits, visitor origins and trade areas for locations or custom areas
  • Builds behavior-based audiences with consumer personas and demographic enrichment
  • Offers device-level data through APIs or bulk delivery, with sensitive-location flags

  Where it doesn't

  • Campaign activation is limited to mobile ads
  • Plans are sold through contact sales rather than published self-serve pricing
  • Platform and data-delivery offerings may require account management and onboarding

• Purple WiFi — where it wins

  • Free Connect includes a secure captive portal and branded splash pages
  • Tracks footfall, dwell time, visit frequency and movement between zones
  • Connects with CRM, marketing and data tools through integrations and APIs

  Where it doesn't

  • Capture and Engage pricing is quote-based
  • The 30-day trial applies to Capture and Engage
  • Campaign activation is focused on email

• Unacast7.0/10 · Pricing on request

  A broad location intelligence toolkit for foot-traffic analysis, audience building and ad measurement.

  Visit UnacastFull verdict →
• Purple WiFi7.0/10 · Free plan · 30-day trial

  Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.

  Visit Purple WiFiFull verdict →