Tobii Pro Lab vs RealEye

Tobii Pro Lab9.4Visit RealEye8.5Visit

Higher score Tobii Pro Lab #1 in Eye Tracking Software 9.4/10 Pricing on request · 30-day trial Free trial Visit Tobii

vs

RealEye #6 in Eye Tracking Software 8.5/10 7-day trial Free trial Visit RealEye

• Tobii Pro Lab fits best

  Full-featured professional eye-tracking research

• RealEye fits best

  Browser research with surveys and facial coding

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Side by side

Feature	Tobii Pro Lab 9.4/10 Visit ↗	RealEye 8.5/10 Visit ↗
At a glance
Editor score	9.4	8.5
Ranking	#1 in Eye Tracking Software	#6 in Eye Tracking Software
Best for	Full-featured professional eye-tracking research	Browser research with surveys and facial coding
Pricing model	Paid	Paid
Starting price	Pricing on request · 30-day trial	$325/mo
Free plan	—	—
Free trial	30 days	7 days
Free trial length	30 days	7 days · no card needed
Deployment	Desktop	Cloud
Platforms	Windows	Web
Support	Tickets	Email, Live chat, Phone, Docs
Integrations	9 integrations	3 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Specs
Input method	Hybrid	Not checked yet
Study mode	Both	Not checked yet
Participant limit	Not checked yet	Not checked yet
Gaze visualizations	heatmaps, color-coded gaze plots, dynamic visualizations	Not checked yet
Export formats	PLOF 2.0; raw and pre-calculated metric data	Not checked yet
Supported platforms	Windows 11 64-bit Professional or Enterprise	Not checked yet
Our review
Pros	Covers experiment design, recording, calibration, analysis, visualization, and export. Supports screen-based, wearable, and webcam-based distributed online studies. Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.	Tests images, videos, websites, mockups, and social-media-style feeds Combines eye tracking, facial coding, surveys, and interaction tracking Offers heatmaps, fixation analysis, exports, APIs, and participant recruitment
Cons	Commercial licensing requires contacting Tobii for pricing. Runs on Windows 11 64-bit Professional or Enterprise. Its broad research scope may exceed the needs of simple studies.	No free plan, with Basic starting at $325 per month on annual billing Basic studies are limited to 3 minutes and 20 own participants monthly Advertising workflows test mockups or HTML copies, not live third-party platforms
Our verdict	Tobii Pro Lab is desktop research software for behavioral researchers running eye-tracking studies with Tobii Pro hardware or webcam-based distributed online projects. It supports screen, advanced screen, glasses, scene-camera,… Read the review →	RealEye is a web-based research platform for universities, research teams, agencies, enterprises, and digital product teams. It uses webcam-based eye tracking in the browser to study attention and behavior across images, videos, live… Read the review →

Strengths and trade-offs

• Tobii Pro Lab — where it wins

  • Covers experiment design, recording, calibration, analysis, visualization, and export.
  • Supports screen-based, wearable, and webcam-based distributed online studies.
  • Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.

  Where it doesn't

  • Commercial licensing requires contacting Tobii for pricing.
  • Runs on Windows 11 64-bit Professional or Enterprise.
  • Its broad research scope may exceed the needs of simple studies.

• RealEye — where it wins

  • Tests images, videos, websites, mockups, and social-media-style feeds
  • Combines eye tracking, facial coding, surveys, and interaction tracking
  • Offers heatmaps, fixation analysis, exports, APIs, and participant recruitment

  Where it doesn't

  • No free plan, with Basic starting at $325 per month on annual billing
  • Basic studies are limited to 3 minutes and 20 own participants monthly
  • Advertising workflows test mockups or HTML copies, not live third-party platforms

• Tobii Pro Lab9.4/10 · Pricing on request · 30-day trial

  A broad Windows toolkit for designing, recording, analyzing, and exporting eye-tracking research.

  Visit TobiiFull verdict →
• RealEye8.5/10 · 7-day trial

  A broad browser research platform combining eye tracking, surveys, and facial coding.

  Visit RealEyeFull verdict →