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Head-to-head · Eye Tracking Software

Tobii Pro Lab vs Labvanced

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Tobii Pro Lab #1 in Eye Tracking Software 9.4/10 Pricing on request · 30-day trial Free trial Visit Tobii
Labvanced #3 in Eye Tracking Software 9.0/10 Free plan · 7-day trial Free planFree trial Visit Labvanced

Tobii Pro Lab leads on 0 checks, Labvanced on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTobii Pro Lab · 9.4/10
  • Free planonly Labvanced
  • Free trialboth

Tobii Pro Lab scores higher on our rubric for eye tracking software: 9.4 against 9.0 out of 10; our editors rank them #1 and #3.

Labvanced offers free plan; Tobii Pro Lab doesn't.

Tobii Pro Lab is the better fit for full-featured professional eye-tracking research. Labvanced is the better fit for affordable hybrid and remote experiments.

  • Tobii Pro Lab fits best

    Full-featured professional eye-tracking research

  • Labvanced fits best

    Affordable hybrid and remote experiments

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Tobii Pro Lab 9.4/10 Visit ↗ Labvanced 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in Eye Tracking Software #3 in Eye Tracking Software
Best for Full-featured professional eye-tracking research Affordable hybrid and remote experiments
Pricing model Paid Free plan + paid
Starting price Pricing on request · 30-day trial —
Free plan — ✓ (best)
Free trial 30 days 7 days
Free trial length 30 days 7 days
Deployment Desktop Cloud, Browser extension
Platforms Windows Web, Chrome extension
Support Tickets Live chat, Email, Docs
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Specs
Input method Hybrid Hybrid
Study mode Both Both
Participant limit Not checked yet 10
Gaze visualizations heatmaps, color-coded gaze plots, dynamic visualizations heatmaps; gaze coordinates; fixations; dwell time; time to first fixation; fixation duration; number of fixations
Export formats PLOF 2.0; raw and pre-calculated metric data CSV; TSV; JSON experiment specification
Supported platforms Windows 11 64-bit Professional or Enterprise web browsers; Google Chrome for Web Bridge
Our review
Pros
  • Covers experiment design, recording, calibration, analysis, visualization, and export.
  • Supports screen-based, wearable, and webcam-based distributed online studies.
  • Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.
  • Combines webcam and in-lab hardware eye tracking
  • No-code experiments with AOIs and fixation detection
  • CSV, TSV, JSON, REST, WebSocket, and webhook support
Cons
  • Commercial licensing requires contacting Tobii for pricing.
  • Runs on Windows 11 64-bit Professional or Enterprise.
  • Its broad research scope may exceed the needs of simple studies.
  • Free access is capped at 10 participants
  • Advanced capabilities are split across multiple paid tiers
  • Web Bridge website studies require Google Chrome
Our verdict

Tobii Pro Lab is desktop research software for behavioral researchers running eye-tracking studies with Tobii Pro hardware or webcam-based distributed online projects. It supports screen, advanced screen, glasses, scene-camera,…

Read the review →

Labvanced is a web-based platform for designing and running psychology, behavioral, and user research studies. It is aimed at researchers, laboratories, universities, and research teams that need both remote and in-lab workflows. The…

Read the review →
  1. Tobii Pro LabEye Tracking Software 9.4Pricing on request · 30-day trial
  2. LabvancedEye Tracking Software 9.0Free plan · 7-day trial

Strengths and trade-offs

  • Tobii Pro Lab — where it wins

    • Covers experiment design, recording, calibration, analysis, visualization, and export.
    • Supports screen-based, wearable, and webcam-based distributed online studies.
    • Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.

    Where it doesn't

    • Commercial licensing requires contacting Tobii for pricing.
    • Runs on Windows 11 64-bit Professional or Enterprise.
    • Its broad research scope may exceed the needs of simple studies.

  • Labvanced — where it wins

    • Combines webcam and in-lab hardware eye tracking
    • No-code experiments with AOIs and fixation detection
    • CSV, TSV, JSON, REST, WebSocket, and webhook support

    Where it doesn't

    • Free access is capped at 10 participants
    • Advanced capabilities are split across multiple paid tiers
    • Web Bridge website studies require Google Chrome
  • Tobii Pro Lab9.4/10 · Pricing on request · 30-day trial

    A broad Windows toolkit for designing, recording, analyzing, and exporting eye-tracking research.

    Visit TobiiFull verdict →
  • Labvanced9.0/10 · Free plan · 7-day trial

    A flexible choice for affordable remote and in-lab eye-tracking studies.

    Visit LabvancedFull verdict →

More comparisons

All eye tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update