Head-to-head · Eye Tracking Software
Tobii Pro Lab vs GazePlotter
Tobii Pro Lab leads on 0 checks, GazePlotter on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTobii Pro Lab · 9.4/10
- Free planonly GazePlotter
- Free trialonly Tobii Pro Lab
Tobii Pro Lab scores higher on our rubric for eye tracking software: 9.4 against 8.6 out of 10; our editors rank them #1 and #5.
GazePlotter offers free plan; Tobii Pro Lab doesn't. On input method, Tobii Pro Lab gives you Hybrid where GazePlotter offers Hardware.
Tobii Pro Lab is the better fit for full-featured professional eye-tracking research. GazePlotter is the better fit for free multi-format gaze analysis.
- Tobii Pro Lab fits best
Full-featured professional eye-tracking research
- GazePlotter fits best
Free multi-format gaze analysis
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Side by side
| Feature | Tobii Pro Lab 9.4/10 Visit ↗ | GazePlotter 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.6 |
| Ranking | #1 in Eye Tracking Software | #5 in Eye Tracking Software |
| Best for | Full-featured professional eye-tracking research | Free multi-format gaze analysis |
| Pricing model | Paid | Free |
| Starting price | Pricing on request · 30-day trial | Free plan |
| Free plan | — | ✓ (best) |
| Free trial | 30 days | — |
| Deployment | Desktop | Desktop, Mobile |
| Platforms | Windows | Web, Windows, macOS, Linux, iOS, Android |
| Support | Tickets | Community, Docs |
| Integrations | 9 integrations | 7 integrations |
| Built for | Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Specs | ||
| Input method | Hybrid | Hardware |
| Study mode | Both | Not checked yet |
| Participant limit | Not checked yet | Not checked yet |
| Gaze visualizations | heatmaps, color-coded gaze plots, dynamic visualizations | Scarf Plot; AOI Comparison; Transition Matrix; AOI Timeline; Recurrence Plot; Scanpath; Scanpath Similarity; Metric Timeline; Metric Correlation |
| Export formats | PLOF 2.0; raw and pre-calculated metric data | JSON; PNG; JPG; ZIP; CSV; ScanGraph |
| Supported platforms | Windows 11 64-bit Professional or Enterprise | Web browser; Windows; macOS; Linux; Android; iOS |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Tobii Pro Lab is desktop research software for behavioral researchers running eye-tracking studies with Tobii Pro hardware or webcam-based distributed online projects. It supports screen, advanced screen, glasses, scene-camera,… Read the review → |
GazePlotter is a free, open-source browser application for researchers, students, and professionals analyzing eye-tracking data without writing code. It focuses on visualization and analysis rather than gaze recording, accepting files from… Read the review → |
Strengths and trade-offs
Tobii Pro Lab — where it wins
- Covers experiment design, recording, calibration, analysis, visualization, and export.
- Supports screen-based, wearable, and webcam-based distributed online studies.
- Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.
Where it doesn't
- Commercial licensing requires contacting Tobii for pricing.
- Runs on Windows 11 64-bit Professional or Enterprise.
- Its broad research scope may exceed the needs of simple studies.
GazePlotter — where it wins
- Advanced plots including scarf, scanpath, AOI, and transition views
- Imports major eye-tracking platforms plus custom CSV files
- Local browser processing with no registration or server uploads
Where it doesn't
- Primarily analyzes imported data rather than recording gaze data
- Requires compatible hardware-generated eye-tracking files
- Feature depth may exceed the needs of simple visualization tasks
- Tobii Pro Lab9.4/10 · Pricing on request · 30-day trial
A broad Windows toolkit for designing, recording, analyzing, and exporting eye-tracking research.
Visit TobiiFull verdict → - GazePlotter8.6/10 · Free plan
A capable free analysis workspace for imported eye-tracking data, not a recording platform.
Visit GazePlotterFull verdict →
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- Tobii Pro Lab vs Pupil Core
- SR Research Data Viewer vs GazePlotter
- Labvanced vs GazePlotter
All eye tracking software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







