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Head-to-head · Eye Tracking Software

Tobii Pro Lab vs GazePlotter

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Tobii Pro Lab #1 in Eye Tracking Software 9.4/10 Pricing on request · 30-day trial Free trial Visit Tobii

Tobii Pro Lab leads on 0 checks, GazePlotter on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTobii Pro Lab · 9.4/10
  • Free planonly GazePlotter
  • Free trialonly Tobii Pro Lab

Tobii Pro Lab scores higher on our rubric for eye tracking software: 9.4 against 8.6 out of 10; our editors rank them #1 and #5.

GazePlotter offers free plan; Tobii Pro Lab doesn't. On input method, Tobii Pro Lab gives you Hybrid where GazePlotter offers Hardware.

Tobii Pro Lab is the better fit for full-featured professional eye-tracking research. GazePlotter is the better fit for free multi-format gaze analysis.

  • Tobii Pro Lab fits best

    Full-featured professional eye-tracking research

  • GazePlotter fits best

    Free multi-format gaze analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Tobii Pro Lab 9.4/10 Visit ↗ GazePlotter 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Eye Tracking Software #5 in Eye Tracking Software
Best for Full-featured professional eye-tracking research Free multi-format gaze analysis
Pricing model Paid Free
Starting price Pricing on request · 30-day trial Free plan
Free plan — ✓ (best)
Free trial 30 days —
Deployment Desktop Desktop, Mobile
Platforms Windows Web, Windows, macOS, Linux, iOS, Android
Support Tickets Community, Docs
Integrations 9 integrations 7 integrations
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Specs
Input method Hybrid Hardware
Study mode Both Not checked yet
Participant limit Not checked yet Not checked yet
Gaze visualizations heatmaps, color-coded gaze plots, dynamic visualizations Scarf Plot; AOI Comparison; Transition Matrix; AOI Timeline; Recurrence Plot; Scanpath; Scanpath Similarity; Metric Timeline; Metric Correlation
Export formats PLOF 2.0; raw and pre-calculated metric data JSON; PNG; JPG; ZIP; CSV; ScanGraph
Supported platforms Windows 11 64-bit Professional or Enterprise Web browser; Windows; macOS; Linux; Android; iOS
Our review
Pros
  • Covers experiment design, recording, calibration, analysis, visualization, and export.
  • Supports screen-based, wearable, and webcam-based distributed online studies.
  • Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.
  • Advanced plots including scarf, scanpath, AOI, and transition views
  • Imports major eye-tracking platforms plus custom CSV files
  • Local browser processing with no registration or server uploads
Cons
  • Commercial licensing requires contacting Tobii for pricing.
  • Runs on Windows 11 64-bit Professional or Enterprise.
  • Its broad research scope may exceed the needs of simple studies.
  • Primarily analyzes imported data rather than recording gaze data
  • Requires compatible hardware-generated eye-tracking files
  • Feature depth may exceed the needs of simple visualization tasks
Our verdict

Tobii Pro Lab is desktop research software for behavioral researchers running eye-tracking studies with Tobii Pro hardware or webcam-based distributed online projects. It supports screen, advanced screen, glasses, scene-camera,…

Read the review →

GazePlotter is a free, open-source browser application for researchers, students, and professionals analyzing eye-tracking data without writing code. It focuses on visualization and analysis rather than gaze recording, accepting files from…

Read the review →
  1. Tobii Pro LabEye Tracking Software 9.4Pricing on request · 30-day trial
  2. GazePlotterEye Tracking Software 8.6Free plan

Strengths and trade-offs

  • Tobii Pro Lab — where it wins

    • Covers experiment design, recording, calibration, analysis, visualization, and export.
    • Supports screen-based, wearable, and webcam-based distributed online studies.
    • Synchronizes eye-tracking with EEG, GSR, ECG, fNIRS, and biometric data.

    Where it doesn't

    • Commercial licensing requires contacting Tobii for pricing.
    • Runs on Windows 11 64-bit Professional or Enterprise.
    • Its broad research scope may exceed the needs of simple studies.
  • GazePlotter — where it wins

    • Advanced plots including scarf, scanpath, AOI, and transition views
    • Imports major eye-tracking platforms plus custom CSV files
    • Local browser processing with no registration or server uploads

    Where it doesn't

    • Primarily analyzes imported data rather than recording gaze data
    • Requires compatible hardware-generated eye-tracking files
    • Feature depth may exceed the needs of simple visualization tasks
  • Tobii Pro Lab9.4/10 · Pricing on request · 30-day trial

    A broad Windows toolkit for designing, recording, analyzing, and exporting eye-tracking research.

    Visit TobiiFull verdict →
  • GazePlotter8.6/10 · Free plan

    A capable free analysis workspace for imported eye-tracking data, not a recording platform.

    Visit GazePlotterFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update