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Head-to-head · Eye Tracking Software

Labvanced vs RealEye

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Labvanced #3 in Eye Tracking Software 9.0/10 Free plan · 7-day trial Free planFree trial Visit Labvanced
RealEye #6 in Eye Tracking Software 8.5/10 7-day trial Free trial Visit RealEye

Labvanced leads on 1 check, RealEye on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLabvanced · 9.0/10
  • Free planonly Labvanced
  • Free trialboth

Labvanced scores higher on our rubric for eye tracking software: 9.0 against 8.5 out of 10; our editors rank them #3 and #6.

Labvanced offers free plan; RealEye doesn't.

Labvanced is the better fit for affordable hybrid and remote experiments. RealEye is the better fit for browser research with surveys and facial coding.

  • Labvanced fits best

    Affordable hybrid and remote experiments

  • RealEye fits best

    Browser research with surveys and facial coding

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Side by side

Feature Labvanced 9.0/10 Visit ↗ RealEye 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #3 in Eye Tracking Software #6 in Eye Tracking Software
Best for Affordable hybrid and remote experiments Browser research with surveys and facial coding
Pricing model Free plan + paid Paid
Starting price — $325/mo
Free plan ✓ (best) —
Free trial 7 days 7 days
Free trial length 7 days 7 days · no card needed
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Live chat, Email, Docs Email, Live chat, Phone, Docs
Compliance GDPR GDPR
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Specs
Input method Hybrid Not checked yet
Study mode Both Not checked yet
Participant limit 10 Not checked yet
Gaze visualizations heatmaps; gaze coordinates; fixations; dwell time; time to first fixation; fixation duration; number of fixations Not checked yet
Export formats CSV; TSV; JSON experiment specification Not checked yet
Supported platforms web browsers; Google Chrome for Web Bridge Not checked yet
Our review
Pros
  • Combines webcam and in-lab hardware eye tracking
  • No-code experiments with AOIs and fixation detection
  • CSV, TSV, JSON, REST, WebSocket, and webhook support
  • Tests images, videos, websites, mockups, and social-media-style feeds
  • Combines eye tracking, facial coding, surveys, and interaction tracking
  • Offers heatmaps, fixation analysis, exports, APIs, and participant recruitment
Cons
  • Free access is capped at 10 participants
  • Advanced capabilities are split across multiple paid tiers
  • Web Bridge website studies require Google Chrome
  • No free plan, with Basic starting at $325 per month on annual billing
  • Basic studies are limited to 3 minutes and 20 own participants monthly
  • Advertising workflows test mockups or HTML copies, not live third-party platforms
Our verdict

Labvanced is a web-based platform for designing and running psychology, behavioral, and user research studies. It is aimed at researchers, laboratories, universities, and research teams that need both remote and in-lab workflows. The…

Read the review →

RealEye is a web-based research platform for universities, research teams, agencies, enterprises, and digital product teams. It uses webcam-based eye tracking in the browser to study attention and behavior across images, videos, live…

Read the review →
  1. LabvancedEye Tracking Software 9.0Free plan · 7-day trial
  2. RealEyeEye Tracking Software 8.57-day trial

Strengths and trade-offs

  • Labvanced — where it wins

    • Combines webcam and in-lab hardware eye tracking
    • No-code experiments with AOIs and fixation detection
    • CSV, TSV, JSON, REST, WebSocket, and webhook support

    Where it doesn't

    • Free access is capped at 10 participants
    • Advanced capabilities are split across multiple paid tiers
    • Web Bridge website studies require Google Chrome

  • RealEye — where it wins

    • Tests images, videos, websites, mockups, and social-media-style feeds
    • Combines eye tracking, facial coding, surveys, and interaction tracking
    • Offers heatmaps, fixation analysis, exports, APIs, and participant recruitment

    Where it doesn't

    • No free plan, with Basic starting at $325 per month on annual billing
    • Basic studies are limited to 3 minutes and 20 own participants monthly
    • Advertising workflows test mockups or HTML copies, not live third-party platforms

More comparisons

All eye tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update