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Head-to-head · Social Media Management - Enterprise Software

Sprout Social vs Loomly

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Sprout Social #3 in Social Media Management - Enterprise Software 9.1/10 30-day trial Free trial✓ 0 of 3 features Visit Sprout Social
Loomly #7 in Social Media Management - Enterprise Software 8.6/10 7-day trial Free trial✓ 0 of 3 features Visit Loomly

Sprout Social leads on 0 checks, Loomly on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprout Social · 9.1/10
  • Lowest starting priceLoomly · $49/mo
  • Free trialboth

Sprout Social scores higher on our rubric for social media management - enterprise software: 9.1 against 8.6 out of 10; our editors rank them #3 and #7.

Loomly is cheaper to start at $49/user/mo against $79/user/mo. Loomly leads on social accounts: 12 versus 5.

Sprout Social is the better fit for established teams needing a full social suite. Loomly is the better fit for teams that need approvals and campaign analytics.

  • Sprout Social fits best

    Established teams needing a full social suite

  • Loomly fits best

    Teams that need approvals and campaign analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sprout Social 9.1/10 Visit ↗ Loomly 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #3 in Social Media Management - Enterprise Software #7 in Social Media Management - Enterprise Software
Best for Established teams needing a full social suite Teams that need approvals and campaign analytics
Pricing model Paid Paid
Starting price $79/seat/mo $49/mo (best)
Free plan — —
Free trial 30 days 7 days
Free trial length 30 days · no card needed 7 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, PCI DSS GDPR, 2FA
Integrations 20 integrations 16 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Sprout Social 0/3 · Loomly 0/3
Approval workflows Not checked yet Not checked yet
Role-based permissions Not checked yet Not checked yet
Single sign-on Not checked yet Not checked yet
Specs
Social accounts 5 12 (best)
Publishing channels Not checked yet Not checked yet
Analytics depth Not checked yet Not checked yet
Our review
Pros
  • Combines publishing, inbox, listening, review management and analytics.
  • Supports approval workflows, a collaborative calendar and bulk scheduling.
  • Offers integrations across social networks and business tools.
  • Coordinates drafts, scheduling, and approvals with roles and permissions
  • Unifies comments, mentions, and direct messages in one inbox
  • Tracks post, account, and campaign performance with PDF or CSV exports
Cons
  • Essentials is limited to 5 social profiles.
  • Per-seat pricing can add up as teams grow.
  • The supplied analytics specification is basic.
  • Starter is limited to three users and 12 social accounts
  • Beyond costs $249 per month with annual billing
  • Enterprise pricing is tailored to the business
Our verdict

Sprout Social brings social publishing, scheduling, engagement, listening, review management and analytics into a cloud platform for organizations and teams. It suits established groups coordinating content and customer conversations…

Read the review →

Loomly brings social planning, publishing, engagement, and reporting into a shared workspace for individuals, brands, agencies, and marketing teams. Its content calendars organize brands, clients, and campaigns, while channel-specific…

Read the review →
  1. Sprout SocialSocial Media Management - Enterprise Software 9.130-day trial
  2. LoomlySocial Media Management - Enterprise Software 8.67-day trial

Strengths and trade-offs

  • Sprout Social — where it wins

    • Combines publishing, inbox, listening, review management and analytics.
    • Supports approval workflows, a collaborative calendar and bulk scheduling.
    • Offers integrations across social networks and business tools.

    Where it doesn't

    • Essentials is limited to 5 social profiles.
    • Per-seat pricing can add up as teams grow.
    • The supplied analytics specification is basic.

  • Loomly — where it wins

    • Coordinates drafts, scheduling, and approvals with roles and permissions
    • Unifies comments, mentions, and direct messages in one inbox
    • Tracks post, account, and campaign performance with PDF or CSV exports

    Where it doesn't

    • Starter is limited to three users and 12 social accounts
    • Beyond costs $249 per month with annual billing
    • Enterprise pricing is tailored to the business

More comparisons

All social media management - enterprise software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update