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Head-to-head · Social Media Management - Enterprise Software

Hootsuite vs Loomly

Updated Oct 2026
Both researched from official sources
3 checks side by side

Higher score Hootsuite #4 in Social Media Management - Enterprise Software 9.0/10 14-day trial Free trial✓ 0 of 3 features Visit Hootsuite

Loomly #7 in Social Media Management - Enterprise Software 8.6/10 7-day trial Free trial✓ 0 of 3 features Visit Loomly

Hootsuite leads on 0 checks, Loomly on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreHootsuite · 9.0/10
Lowest starting priceLoomly · $49/mo
Free trialboth

Hootsuite scores higher on our rubric for social media management - enterprise software: 9.0 against 8.6 out of 10; our editors rank them #4 and #7.

Loomly is cheaper to start at $49/user/mo against $99/user/mo. Loomly leads on social accounts: 12 versus 10.

Hootsuite is the better fit for teams prioritizing integrations and social monitoring. Loomly is the better fit for teams that need approvals and campaign analytics.

Hootsuite fits best
Teams prioritizing integrations and social monitoring
Loomly fits best
Teams that need approvals and campaign analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Show only differences

Feature	Hootsuite 9.0/10 Visit ↗	Loomly 8.6/10 Visit ↗
At a glance
Editor score	9.0	8.6
Ranking	#4 in Social Media Management - Enterprise Software	#7 in Social Media Management - Enterprise Software
Best for	Teams prioritizing integrations and social monitoring	Teams that need approvals and campaign analytics
Pricing model	Paid	Paid
Starting price	$99/user/mo	$49/mo (best)
Free plan	—	—
Free trial	14 days	7 days
Free trial length	14 days · no card needed	7 days · no card needed
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Tickets, Community · 24/7	Email, Live chat, Docs
Compliance	SOC 2, ISO 27001, GDPR, PCI DSS	GDPR, 2FA
Integrations	100+ integrations	16 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Hootsuite 0/3 · Loomly 0/3
Approval workflows	Not checked yet	Not checked yet
Role-based permissions	Not checked yet	Not checked yet
Single sign-on	Not checked yet	Not checked yet
Specs
Social accounts	10	12 (best)
Publishing channels	Not checked yet	Not checked yet
Analytics depth	Not checked yet	Not checked yet
Our review
Pros	100 integrations connect social work with business tools Listening, sentiment analysis, benchmarking, and reporting cover monitoring needs Advanced plans add routing, approvals, collaboration, and compliance options	Coordinates drafts, scheduling, and approvals with roles and permissions Unifies comments, mentions, and direct messages in one inbox Tracks post, account, and campaign performance with PDF or CSV exports
Cons	Starting price is $99 per user per month on annual billing Standard manages up to 10 social media accounts Web-only deployment excludes native mobile and desktop apps	Starter is limited to three users and 12 social accounts Beyond costs $249 per month with annual billing Enterprise pricing is tailored to the business
Our verdict	Hootsuite is a cloud-based social media management platform for businesses, agencies, and enterprise teams. It brings scheduling, publishing, AI-assisted caption and image generation, inbox management, analytics, social listening,… Read the review →	Loomly brings social planning, publishing, engagement, and reporting into a shared workspace for individuals, brands, agencies, and marketing teams. Its content calendars organize brands, clients, and campaigns, while channel-specific… Read the review →

HootsuiteSocial Media Management - Enterprise Software 9.014-day trial
LoomlySocial Media Management - Enterprise Software 8.67-day trial

Compare the top tools in

Strengths and trade-offs

Hootsuite — where it wins
- 100 integrations connect social work with business tools
- Listening, sentiment analysis, benchmarking, and reporting cover monitoring needs
- Advanced plans add routing, approvals, collaboration, and compliance options
Where it doesn't
- Starting price is $99 per user per month on annual billing
- Standard manages up to 10 social media accounts
- Web-only deployment excludes native mobile and desktop apps
Loomly — where it wins
- Coordinates drafts, scheduling, and approvals with roles and permissions
- Unifies comments, mentions, and direct messages in one inbox
- Tracks post, account, and campaign performance with PDF or CSV exports
Where it doesn't
- Starter is limited to three users and 12 social accounts
- Beyond costs $249 per month with annual billing
- Enterprise pricing is tailored to the business

Hootsuite9.0/10 · 14-day trial
A broad enterprise social suite with strong integrations, monitoring, and team workflows.
Visit Hootsuite Full verdict →
Loomly8.6/10 · 7-day trial
Loomly pairs multi-layer approvals with advanced analytics across nine social networks.
Visit Loomly Full verdict →

More comparisons

All social media management - enterprise software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update