Brandwatch Social Media Management vs Loomly

Brandwatch Social Media Management9.3Visit Loomly8.6Visit

Higher score Brandwatch Social Media Management #1 in Social Media Management - Enterprise Software 9.3/10 Pricing on request ✓ 0 of 3 features Visit Brandwatch

vs

Loomly #7 in Social Media Management - Enterprise Software 8.6/10 7-day trial Free trial✓ 0 of 3 features Visit Loomly

• Brandwatch Social Media Management fits best

  Large teams coordinating social across channels

• Loomly fits best

  Teams that need approvals and campaign analytics

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Side by side

Feature	Brandwatch Social Media Management 9.3/10 Visit ↗	Loomly 8.6/10 Visit ↗
At a glance
Editor score	9.3	8.6
Ranking	#1 in Social Media Management - Enterprise Software	#7 in Social Media Management - Enterprise Software
Best for	Large teams coordinating social across channels	Teams that need approvals and campaign analytics
Pricing model	Paid	Paid
Starting price	Pricing on request	$49/mo
Free plan	Not checked yet	—
Free trial	—	7 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Community, Docs	Email, Live chat, Docs
Integrations	17+ integrations	16 integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Brandwatch Social Media Management 0/3 · Loomly 0/3
Approval workflows	Not checked yet	Not checked yet
Role-based permissions	Not checked yet	Not checked yet
Single sign-on	Not checked yet	Not checked yet
Specs
Social accounts	Not checked yet	12
Publishing channels	Not checked yet	Not checked yet
Analytics depth	Not checked yet	Not checked yet
Our review
Pros	Unlimited social accounts across major networks Approval workflows, shared assets, and a customizable inbox Custom reporting, social listening, and competitor benchmarking	Coordinates drafts, scheduling, and approvals with roles and permissions Unifies comments, mentions, and direct messages in one inbox Tracks post, account, and campaign performance with PDF or CSV exports
Cons	Pricing requires contacting sales Network capabilities can vary with API limitations Support channels listed are community and documentation	Starter is limited to three users and 12 social accounts Beyond costs $249 per month with annual billing Enterprise pricing is tailored to the business
Our verdict	Brandwatch Social Media Management brings publishing, conversation management, measurement, benchmarking, and social listening into one platform. It is aimed at brands, agencies, and larger organizations coordinating social work across… Read the review →	Loomly brings social planning, publishing, engagement, and reporting into a shared workspace for individuals, brands, agencies, and marketing teams. Its content calendars organize brands, clients, and campaigns, while channel-specific… Read the review →

Strengths and trade-offs

• Brandwatch Social Media Management — where it wins

  • Unlimited social accounts across major networks
  • Approval workflows, shared assets, and a customizable inbox
  • Custom reporting, social listening, and competitor benchmarking

  Where it doesn't

  • Pricing requires contacting sales
  • Network capabilities can vary with API limitations
  • Support channels listed are community and documentation

• Loomly — where it wins

  • Coordinates drafts, scheduling, and approvals with roles and permissions
  • Unifies comments, mentions, and direct messages in one inbox
  • Tracks post, account, and campaign performance with PDF or CSV exports

  Where it doesn't

  • Starter is limited to three users and 12 social accounts
  • Beyond costs $249 per month with annual billing
  • Enterprise pricing is tailored to the business

• Brandwatch Social Media Management9.3/10 · Pricing on request

  A broad social operations suite for teams coordinating publishing, service, listening, and reporting.

  Visit BrandwatchFull verdict →
• Loomly8.6/10 · 7-day trial

  Loomly pairs multi-layer approvals with advanced analytics across nine social networks.

  Visit LoomlyFull verdict →