Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Digital Advertising Intelligence Software

Sensor Tower vs MediaRadar

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Sensor Tower #1 in Digital Advertising Intelligence Software 9.2/10 Pricing on request ✓ 0 of 1 features Contact Sensor Tower
MediaRadar #2 in Digital Advertising Intelligence Software 8.8/10 Pricing on request ✓ 0 of 1 features Visit MediaRadar

Sensor Tower leads on 0 checks, MediaRadar on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSensor Tower · 9.2/10

Sensor Tower scores higher on our rubric for digital advertising intelligence software: 9.2 against 8.8 out of 10; our editors rank them #1 and #2.

Sensor Tower is the better fit for teams needing broad digital ad and market intelligence. MediaRadar is the better fit for mid-market and enterprise cross-channel monitoring.

  • Sensor Tower fits best

    Teams needing broad digital ad and market intelligence

  • MediaRadar fits best

    Mid-market and enterprise cross-channel monitoring

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sensor Tower 9.2/10 Visit ↗ MediaRadar 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #1 in Digital Advertising Intelligence Software #2 in Digital Advertising Intelligence Software
Best for Teams needing broad digital ad and market intelligence Mid-market and enterprise cross-channel monitoring
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Sensor Tower 0/1 · MediaRadar 0/1
Creative search Not checked yet Not checked yet
Specs
Ad channels covered Not checked yet Not checked yet
Ad formats covered Not checked yet Not checked yet
Historical ad data Not checked yet Not checked yet
Market coverage Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Our review
Pros
  • Connects app, web, audience, advertising, and gaming insights
  • Tracks ad spend, impressions, share of voice, advertisers, and creatives
  • Offers historical trends, custom alerts, API access, and data integrations
  • Monitors TV, streaming, digital, search, social, print, and out-of-home
  • Benchmarks category activity and share of voice
  • Alerts flag campaign launches and channel changes
Cons
  • Pricing is customized and requires contacting sales
  • The breadth of coverage may exceed teams focused on a single channel
  • Enterprise data workflows may be unnecessary for teams needing only basic metrics
  • Pricing is handled through sales rather than published self-serve plans
  • Email is the listed support channel
  • The product is focused on advertising intelligence, not broader marketing workflows
Our verdict

Sensor Tower brings market and competitor intelligence together across mobile apps, websites, digital advertising, audiences, and games. Its coverage suits marketers, app developers, gaming companies, advertisers, strategists, and…

Read the review →

MediaRadar provides competitive advertising intelligence for brands, agencies, publishers, platforms, and consultancies. Its cloud platform monitors competitor activity and offers competitor profiles, category benchmarks, share-of-voice…

Read the review →
  1. Sensor TowerDigital Advertising Intelligence Software 9.2Pricing on request
  2. MediaRadarDigital Advertising Intelligence Software 8.8Pricing on request

Strengths and trade-offs

  • Sensor Tower — where it wins

    • Connects app, web, audience, advertising, and gaming insights
    • Tracks ad spend, impressions, share of voice, advertisers, and creatives
    • Offers historical trends, custom alerts, API access, and data integrations

    Where it doesn't

    • Pricing is customized and requires contacting sales
    • The breadth of coverage may exceed teams focused on a single channel
    • Enterprise data workflows may be unnecessary for teams needing only basic metrics

  • MediaRadar — where it wins

    • Monitors TV, streaming, digital, search, social, print, and out-of-home
    • Benchmarks category activity and share of voice
    • Alerts flag campaign launches and channel changes

    Where it doesn't

    • Pricing is handled through sales rather than published self-serve plans
    • Email is the listed support channel
    • The product is focused on advertising intelligence, not broader marketing workflows

More comparisons

All digital advertising intelligence software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update