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Head-to-head · Digital Advertising Intelligence Software

Sensor Tower vs AdPlexity

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sensor Tower #1 in Digital Advertising Intelligence Software 9.2/10 Pricing on request ✓ 0 of 1 features Contact Sensor Tower
AdPlexity #5 in Digital Advertising Intelligence Software 8.1/10 Pricing on request ✓ 1 of 1 features Visit AdPlexity

Sensor Tower leads on 0 checks, AdPlexity on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSensor Tower · 9.2/10
  • Most featuresAdPlexity · 1 of 1

Sensor Tower scores higher on our rubric for digital advertising intelligence software: 9.2 against 8.1 out of 10; our editors rank them #1 and #5.

Sensor Tower is the better fit for teams needing broad digital ad and market intelligence. AdPlexity is the better fit for advertisers researching competitors’ ads and landing pages.

  • Sensor Tower fits best

    Teams needing broad digital ad and market intelligence

  • AdPlexity fits best

    Advertisers researching competitors’ ads and landing pages

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sensor Tower 9.2/10 Visit ↗ AdPlexity 8.1/10 Visit ↗
At a glance
Editor score 9.2 8.1
Ranking #1 in Digital Advertising Intelligence Software #5 in Digital Advertising Intelligence Software
Best for Teams needing broad digital ad and market intelligence Advertisers researching competitors’ ads and landing pages
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email, Docs
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Sensor Tower 0/1 · AdPlexity 1/1
Creative search Not checked yet ✓ (best)
Specs
Ad channels covered Not checked yet Not checked yet
Ad formats covered Not checked yet Not checked yet
Historical ad data Not checked yet Not checked yet
Market coverage Not checked yet Global
Data export Not checked yet Not checked yet
Our review
Pros
  • Connects app, web, audience, advertising, and gaming insights
  • Tracks ad spend, impressions, share of voice, advertisers, and creatives
  • Offers historical trends, custom alerts, API access, and data integrations
  • Searchable database supports competitor ad research and creative discovery
  • Monitors advertising across channels
  • Includes campaign and landing-page analysis
Cons
  • Pricing is customized and requires contacting sales
  • The breadth of coverage may exceed teams focused on a single channel
  • Enterprise data workflows may be unnecessary for teams needing only basic metrics
  • Subscription pricing requires contacting sales
  • Online access is limited to the web platform
  • Email and documentation are the stated support channels
Our verdict

Sensor Tower brings market and competitor intelligence together across mobile apps, websites, digital advertising, audiences, and games. Its coverage suits marketers, app developers, gaming companies, advertisers, strategists, and…

Read the review →

AdPlexity is a cloud-based, web-accessible advertising intelligence service for marketers researching competitors’ digital ad activity. Its searchable database is designed for competitor research and creative discovery, with campaign and…

Read the review →
  1. Sensor TowerDigital Advertising Intelligence Software 9.2Pricing on request
  2. AdPlexityDigital Advertising Intelligence Software 8.1Pricing on request

Strengths and trade-offs

  • Sensor Tower — where it wins

    • Connects app, web, audience, advertising, and gaming insights
    • Tracks ad spend, impressions, share of voice, advertisers, and creatives
    • Offers historical trends, custom alerts, API access, and data integrations

    Where it doesn't

    • Pricing is customized and requires contacting sales
    • The breadth of coverage may exceed teams focused on a single channel
    • Enterprise data workflows may be unnecessary for teams needing only basic metrics

  • AdPlexity — where it wins

    • Searchable database supports competitor ad research and creative discovery
    • Monitors advertising across channels
    • Includes campaign and landing-page analysis

    Where it doesn't

    • Subscription pricing requires contacting sales
    • Online access is limited to the web platform
    • Email and documentation are the stated support channels

More comparisons

All digital advertising intelligence software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update