Sensor Tower vs Adthena

Sensor Tower9.2Visit Adthena8.7Visit

Higher score Sensor Tower #1 in Digital Advertising Intelligence Software 9.2/10 Pricing on request ✓ 0 of 1 features Contact Sensor Tower

vs

Adthena #3 in Digital Advertising Intelligence Software 8.7/10 21-day trial Free trial✓ 0 of 1 features Visit Adthena

• Sensor Tower fits best

  Teams needing broad digital ad and market intelligence

• Adthena fits best

  Search advertisers needing deep competitive intelligence

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Side by side

Feature	Sensor Tower 9.2/10 Visit ↗	Adthena 8.7/10 Visit ↗
At a glance
Editor score	9.2	8.7
Ranking	#1 in Digital Advertising Intelligence Software	#3 in Digital Advertising Intelligence Software
Best for	Teams needing broad digital ad and market intelligence	Search advertisers needing deep competitive intelligence
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	—	—
Free trial	—	21 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Community, Docs
Integrations	3 integrations	9 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Sensor Tower 0/1 · Adthena 0/1
Creative search	Not checked yet	Not checked yet
Specs
Ad channels covered	Not checked yet	Not checked yet
Ad formats covered	Not checked yet	Not checked yet
Historical ad data	Not checked yet	Not checked yet
Market coverage	Not checked yet	Not checked yet
Data export	Not checked yet	Not checked yet
Our review
Pros	Connects app, web, audience, advertising, and gaming insights Tracks ad spend, impressions, share of voice, advertisers, and creatives Offers historical trends, custom alerts, API access, and data integrations	Extensive historical paid-search, spend and market-share analysis Tracks Google AI Overviews and ChatGPT ad activity Strong reporting, API and brand-protection integrations
Cons	Pricing is customized and requires contacting sales The breadth of coverage may exceed teams focused on a single channel Enterprise data workflows may be unnecessary for teams needing only basic metrics	Paid product with no free plan Advanced capabilities target mid-market and enterprise teams Custom Whole Market View pricing varies by deployment scope
Our verdict	Sensor Tower brings market and competitor intelligence together across mobile apps, websites, digital advertising, audiences, and games. Its coverage suits marketers, app developers, gaming companies, advertisers, strategists, and… Read the review →	Adthena is an AI-driven search intelligence platform for enterprise brands, marketers and agencies. It monitors competitive activity across Google Ads and selected AI-search surfaces, including ChatGPT, Google AI Overviews and Perplexity.… Read the review →

Strengths and trade-offs

• Sensor Tower — where it wins

  • Connects app, web, audience, advertising, and gaming insights
  • Tracks ad spend, impressions, share of voice, advertisers, and creatives
  • Offers historical trends, custom alerts, API access, and data integrations

  Where it doesn't

  • Pricing is customized and requires contacting sales
  • The breadth of coverage may exceed teams focused on a single channel
  • Enterprise data workflows may be unnecessary for teams needing only basic metrics

• Adthena — where it wins

  • Extensive historical paid-search, spend and market-share analysis
  • Tracks Google AI Overviews and ChatGPT ad activity
  • Strong reporting, API and brand-protection integrations

  Where it doesn't

  • Paid product with no free plan
  • Advanced capabilities target mid-market and enterprise teams
  • Custom Whole Market View pricing varies by deployment scope

• Sensor Tower9.2/10 · Pricing on request

  Broad market and competitor intelligence, with pricing tailored through sales.

  Contact Sensor TowerFull verdict →
• Adthena8.7/10 · 21-day trial

  Deep paid-search and AI-search visibility intelligence for mid-market and enterprise teams.

  Visit AdthenaFull verdict →