Sensor Tower vs BigSpy

Sensor Tower9.2Visit BigSpy7.8Visit

Higher score Sensor Tower #1 in Digital Advertising Intelligence Software 9.2/10 Pricing on request ✓ 0 of 1 features Contact Sensor Tower

vs

BigSpy #6 in Digital Advertising Intelligence Software 7.8/10 Free plan · 3-day trial Free planFree trial✓ 1 of 1 features Visit BigSpy

• Sensor Tower fits best

  Teams needing broad digital ad and market intelligence

• BigSpy fits best

  Teams researching ads across multiple networks

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Side by side

Feature	Sensor Tower 9.2/10 Visit ↗	BigSpy 7.8/10 Visit ↗
At a glance
Editor score	9.2	7.8
Ranking	#1 in Digital Advertising Intelligence Software	#6 in Digital Advertising Intelligence Software
Best for	Teams needing broad digital ad and market intelligence	Teams researching ads across multiple networks
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	$69/mo
Free plan	—	✓ (best)
Free trial	—	3 days
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Email, Docs	Email, Live chat
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Sensor Tower 0/1 · BigSpy 1/1
Creative search	Not checked yet	✓ (best)
Specs
Ad channels covered	Not checked yet	Facebook, Instagram, YouTube, Google Ads, TikTok, X (Twitter), AdMob, Pinterest, Yahoo, Unity Ads, Pangle, AppLovin
Ad formats covered	Not checked yet	Image, video, carousel, HTML, playable, display, native, banner, interstitial, rewarded, short-video
Historical ad data	Not checked yet	Not checked yet
Market coverage	Not checked yet	Global
Data export	Not checked yet	Not checked yet
Our review
Pros	Connects app, web, audience, advertising, and gaming insights Tracks ad spend, impressions, share of voice, advertisers, and creatives Offers historical trends, custom alerts, API access, and data integrations	Search creatives by keyword, visual similarity or descriptions of visual content. Filter by network, region, language, industry and creative format. Track ads, view trend rankings and download image or video assets.
Cons	Pricing is customized and requires contacting sales The breadth of coverage may exceed teams focused on a single channel Enterprise data workflows may be unnecessary for teams needing only basic metrics	Free access is limited to Facebook, 5 searches and 20 downloads per day. Network access and advanced analysis vary by plan. Its emphasis is creative discovery rather than spend or cross-media benchmarking.
Our verdict	Sensor Tower brings market and competitor intelligence together across mobile apps, websites, digital advertising, audiences, and games. Its coverage suits marketers, app developers, gaming companies, advertisers, strategists, and… Read the review →	BigSpy is an advertising intelligence and ad-library platform for marketers, media buyers, designers, app developers and ecommerce sellers researching competitor creatives. Its keyword, visual and feature search can surface ads across… Read the review →

Strengths and trade-offs

• Sensor Tower — where it wins

  • Connects app, web, audience, advertising, and gaming insights
  • Tracks ad spend, impressions, share of voice, advertisers, and creatives
  • Offers historical trends, custom alerts, API access, and data integrations

  Where it doesn't

  • Pricing is customized and requires contacting sales
  • The breadth of coverage may exceed teams focused on a single channel
  • Enterprise data workflows may be unnecessary for teams needing only basic metrics

• BigSpy — where it wins

  • Search creatives by keyword, visual similarity or descriptions of visual content.
  • Filter by network, region, language, industry and creative format.
  • Track ads, view trend rankings and download image or video assets.

  Where it doesn't

  • Free access is limited to Facebook, 5 searches and 20 downloads per day.
  • Network access and advanced analysis vary by plan.
  • Its emphasis is creative discovery rather than spend or cross-media benchmarking.

• Sensor Tower9.2/10 · Pricing on request

  Broad market and competitor intelligence, with pricing tailored through sales.

  Contact Sensor TowerFull verdict →
• BigSpy7.8/10 · Free plan · 3-day trial

  A creative research library with broad network coverage and a limited free entry point.

  Visit BigSpyFull verdict →