Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Ai Analytics

SAS Visual Analytics vs Looker

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score SAS Visual Analytics #6 in Ai Analytics 8.7/10 Pricing on request ✓ 1 of 2 features Visit SAS
Looker #8 in Ai Analytics 8.5/10 Pricing on request ✓ 1 of 2 features Visit Looker

SAS Visual Analytics leads on 0 checks, Looker on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSAS Visual Analytics · 8.7/10

SAS Visual Analytics scores higher on our rubric for ai analytics: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.

SAS Visual Analytics is the better fit for organizations needing forecasting plus visual analytics. Looker is the better fit for teams prioritizing governed analytics and embedding.

  • SAS Visual Analytics fits best

    Organizations needing forecasting plus visual analytics

  • Looker fits best

    Teams prioritizing governed analytics and embedding

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SAS Visual Analytics 8.7/10 Visit ↗ Looker 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #6 in Ai Analytics #8 in Ai Analytics
Best for Organizations needing forecasting plus visual analytics Teams prioritizing governed analytics and embedding
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Self-hosted Cloud, Self-hosted
Platforms Web, iOS, Android Web
Support Community, Tickets, Docs Live chat, Phone, Tickets, Docs · 24/7
Integrations 5 integrations 6 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SAS Visual Analytics 1/2 · Looker 1/2
Natural-language queries ✓ ✓
Predictive analytics Not checked yet Not checked yet
Specs
Data connectors Not checked yet Not checked yet
Deployment Hybrid Hybrid
Data refresh Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Automated forecasting and scenario analysis sit alongside visual analytics.
  • Supports cloud and self-hosted deployment with mobile report viewing.
  • Offers embedded insights, REST APIs and JavaScript visualization integration.
  • LookML provides a semantic model for governed data exploration.
  • Conversational Analytics supports natural-language data questions.
  • Embedding, APIs, and row-level security support custom analytics applications.
Cons
  • Pricing is provided through contact with sales rather than published plan prices.
  • Runs on the SAS Viya platform, so deployment and version affect capabilities.
  • Its modeling lifecycle capabilities are narrower than SAS Viya's.
  • Quote-based pricing makes costs harder to assess upfront.
  • No free plan is offered.
  • AI features focus on analytics rather than predictive modeling.
Our verdict

SAS Visual Analytics brings interactive reports, dashboards, data exploration and self-service preparation together for organizations that need visual analysis as well as forecasting. SAS positions it for business analysts, executives,…

Read the review →

Looker is Google Cloud’s business intelligence and analytics platform for organizations that need governed data exploration, reporting, and embedded analytics. Teams model data with LookML, explore it through Explores, and build dashboards…

Read the review →
  1. SAS Visual AnalyticsAi Analytics 8.7Pricing on request
  2. LookerAi Analytics 8.5Pricing on request

Strengths and trade-offs

  • SAS Visual Analytics — where it wins

    • Automated forecasting and scenario analysis sit alongside visual analytics.
    • Supports cloud and self-hosted deployment with mobile report viewing.
    • Offers embedded insights, REST APIs and JavaScript visualization integration.

    Where it doesn't

    • Pricing is provided through contact with sales rather than published plan prices.
    • Runs on the SAS Viya platform, so deployment and version affect capabilities.
    • Its modeling lifecycle capabilities are narrower than SAS Viya's.

  • Looker — where it wins

    • LookML provides a semantic model for governed data exploration.
    • Conversational Analytics supports natural-language data questions.
    • Embedding, APIs, and row-level security support custom analytics applications.

    Where it doesn't

    • Quote-based pricing makes costs harder to assess upfront.
    • No free plan is offered.
    • AI features focus on analytics rather than predictive modeling.
  • SAS Visual Analytics8.7/10 · Pricing on request

    Combines dashboards, forecasting and scenario analysis with cloud or self-hosted deployment.

    Visit SASFull verdict →
  • Looker8.5/10 · Pricing on request

    A governed BI platform with conversational analytics and embedded dashboards; pricing is quote-based.

    Visit LookerFull verdict →

More comparisons

All ai analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update