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Head-to-head · Ai Analytics

Alteryx Machine Learning vs Looker

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Alteryx Machine Learning #2 in Ai Analytics 9.0/10 30-day trial Free trial✓ 0 of 2 features Visit Alteryx
Looker #8 in Ai Analytics 8.5/10 Pricing on request ✓ 1 of 2 features Visit Looker

Alteryx Machine Learning leads on 0 checks, Looker on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAlteryx Machine Learning · 9.0/10
  • Free trialonly Alteryx Machine Learning
  • Most featuresLooker · 1 of 2

Alteryx Machine Learning scores higher on our rubric for ai analytics: 9.0 against 8.5 out of 10; our editors rank them #2 and #8.

Alteryx Machine Learning is the better fit for teams focused on automated ML and forecasting. Looker is the better fit for teams prioritizing governed analytics and embedding.

  • Alteryx Machine Learning fits best

    Teams focused on automated ML and forecasting

  • Looker fits best

    Teams prioritizing governed analytics and embedding

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Alteryx Machine Learning 9.0/10 Visit ↗ Looker 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #2 in Ai Analytics #8 in Ai Analytics
Best for Teams focused on automated ML and forecasting Teams prioritizing governed analytics and embedding
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 30 days —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Community, Docs Live chat, Phone, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, HIPAA SOC 2, ISO 27001, HIPAA, SSO/SAML, 2FA
Integrations 4 integrations 6 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Alteryx Machine Learning 0/2 · Looker 1/2
Natural-language queries Not checked yet ✓ (best)
Predictive analytics Not checked yet Not checked yet
Specs
Data connectors Not checked yet Not checked yet
Deployment Not checked yet Hybrid
Data refresh Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Automates model training, feature engineering, and model ranking
  • Configurable time-series forecasts include prediction intervals
  • Connects with Alteryx Designer, Alteryx One, Plans, and Python
  • LookML provides a semantic model for governed data exploration.
  • Conversational Analytics supports natural-language data questions.
  • Embedding, APIs, and row-level security support custom analytics applications.
Cons
  • No free plan; the product is offered through paid editions
  • Professional and Enterprise editions require a sales contact for pricing
  • Narrower scope than broad analytics lifecycle platforms
  • Quote-based pricing makes costs harder to assess upfront.
  • No free plan is offered.
  • AI features focus on analytics rather than predictive modeling.
Our verdict

Alteryx Machine Learning is a cloud-based application for business analysts, data scientists, and organizations building predictive models from uploaded or Alteryx One data. Its automated machine learning, feature engineering, model…

Read the review →

Looker is Google Cloud’s business intelligence and analytics platform for organizations that need governed data exploration, reporting, and embedded analytics. Teams model data with LookML, explore it through Explores, and build dashboards…

Read the review →
  1. Alteryx Machine LearningAi Analytics 9.030-day trial
  2. LookerAi Analytics 8.5Pricing on request

Strengths and trade-offs

  • Alteryx Machine Learning — where it wins

    • Automates model training, feature engineering, and model ranking
    • Configurable time-series forecasts include prediction intervals
    • Connects with Alteryx Designer, Alteryx One, Plans, and Python

    Where it doesn't

    • No free plan; the product is offered through paid editions
    • Professional and Enterprise editions require a sales contact for pricing
    • Narrower scope than broad analytics lifecycle platforms

  • Looker — where it wins

    • LookML provides a semantic model for governed data exploration.
    • Conversational Analytics supports natural-language data questions.
    • Embedding, APIs, and row-level security support custom analytics applications.

    Where it doesn't

    • Quote-based pricing makes costs harder to assess upfront.
    • No free plan is offered.
    • AI features focus on analytics rather than predictive modeling.
  • Alteryx Machine Learning9.0/10 · 30-day trial

    A focused AutoML workspace for forecasting, model evaluation, and governed prediction workflows.

    Visit AlteryxFull verdict →
  • Looker8.5/10 · Pricing on request

    A governed BI platform with conversational analytics and embedded dashboards; pricing is quote-based.

    Visit LookerFull verdict →

More comparisons

All ai analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update