Salesforce Marketing Cloud Engagement vs CleverTap

Salesforce Marketing Cloud Engagement8.8Visit CleverTap8.5Visit

Higher score Salesforce Marketing Cloud Engagement #5 in Customer Engagement Software 8.8/10 Paid ✓ 0 of 4 features Visit Salesforce

vs

CleverTap #8 in Customer Engagement Software 8.5/10 30-day trial Free trial✓ 0 of 4 features Visit CleverTap

• Salesforce Marketing Cloud Engagement fits best

  Salesforce-centered enterprise marketing teams

• CleverTap fits best

  Teams needing affordable omnichannel customer journeys

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Side by side

Feature	Salesforce Marketing Cloud Engagement 8.8/10 Visit ↗	CleverTap 8.5/10 Visit ↗
At a glance
Editor score	8.8	8.5
Ranking	#5 in Customer Engagement Software	#8 in Customer Engagement Software
Best for	Salesforce-centered enterprise marketing teams	Teams needing affordable omnichannel customer journeys
Pricing model	Paid	Paid
Starting price	$2,000/mo	—
Free plan	—	—
Free trial	—	30 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Community, Docs	Tickets, Docs
Compliance	SOC 2, ISO 27001	SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations	4 integrations	20 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Salesforce Marketing Cloud Engagement 0/4 · CleverTap 0/4
Campaign automation	Not checked yet	Not checked yet
In-app engagement	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
Mobile push	Not checked yet	Not checked yet
Specs
Engagement channels	Not checked yet	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Journey Builder supports multi-channel customer journeys. Salesforce CRM integrations connect Sales, Service, and Commerce Cloud. Email, mobile, segmentation, automation, and analytics work in one platform.	Omnichannel messaging across email, push, in-app, web, SMS, WhatsApp, and RCS Multi-step journeys with branching, goals, segmentation, and monitoring AI-assisted orchestration, experimentation, analytics, and recommendations
Cons	Annual pricing starts at $2,000 per organization per month. The platform is closely tied to the Salesforce ecosystem. Forms require Experience Cloud and Marketing Cloud Connect setup.	No free plan is available Pro and Ultimate pricing requires a demo Pricing is based on Monthly Active Users or Data Points
Our verdict	Salesforce Marketing Cloud Engagement is a cloud marketing automation platform for mid-market and enterprise organizations managing customer communications across email, mobile, and web channels. Its toolkit includes Email Studio, Mobile… Read the review →	CleverTap is a cloud and mobile customer engagement platform for digital consumer brands. It combines behavioral data, segmentation, personalization, experimentation, analytics, and campaign orchestration in one system. Teams can… Read the review →

Strengths and trade-offs

• Salesforce Marketing Cloud Engagement — where it wins

  • Journey Builder supports multi-channel customer journeys.
  • Salesforce CRM integrations connect Sales, Service, and Commerce Cloud.
  • Email, mobile, segmentation, automation, and analytics work in one platform.

  Where it doesn't

  • Annual pricing starts at $2,000 per organization per month.
  • The platform is closely tied to the Salesforce ecosystem.
  • Forms require Experience Cloud and Marketing Cloud Connect setup.

• CleverTap — where it wins

  • Omnichannel messaging across email, push, in-app, web, SMS, WhatsApp, and RCS
  • Multi-step journeys with branching, goals, segmentation, and monitoring
  • AI-assisted orchestration, experimentation, analytics, and recommendations

  Where it doesn't

  • No free plan is available
  • Pro and Ultimate pricing requires a demo
  • Pricing is based on Monthly Active Users or Data Points

• Salesforce Marketing Cloud Engagement8.8/10 · Paid

  A Salesforce-centered suite for complex, high-volume customer journeys and campaigns.

  Visit SalesforceFull verdict →
• CleverTap8.5/10 · 30-day trial

  Broad omnichannel journeys and analytics for teams managing digital customer engagement.

  Visit CleverTapFull verdict →