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Head-to-head · Customer Engagement Software

Braze vs CleverTap

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Braze #1 in Customer Engagement Software 9.3/10 Pricing on request ✓ 0 of 4 features Visit Braze
CleverTap #8 in Customer Engagement Software 8.5/10 30-day trial Free trial✓ 0 of 4 features Visit CleverTap

Braze leads on 0 checks, CleverTap on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBraze · 9.3/10
  • Free trialonly CleverTap

Braze scores higher on our rubric for customer engagement software: 9.3 against 8.5 out of 10; our editors rank them #1 and #8.

Braze is the better fit for mid-market and enterprise lifecycle marketing teams. CleverTap is the better fit for teams needing affordable omnichannel customer journeys.

  • Braze fits best

    Mid-market and enterprise lifecycle marketing teams

  • CleverTap fits best

    Teams needing affordable omnichannel customer journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Braze 9.3/10 Visit ↗ CleverTap 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Customer Engagement Software #8 in Customer Engagement Software
Best for Mid-market and enterprise lifecycle marketing teams Teams needing affordable omnichannel customer journeys
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — 30 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations 1,000+ integrations 20 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Braze 0/4 · CleverTap 0/4
Campaign automation Not checked yet Not checked yet
In-app engagement Not checked yet Not checked yet
Audience segmentation Not checked yet Not checked yet
Mobile push Not checked yet Not checked yet
Specs
Engagement channels Not checked yet Not checked yet
Included contacts Not checked yet Not checked yet
Our review
Pros
  • Coordinates email, push, SMS, WhatsApp, and in-app messaging
  • Canvas supports real-time triggers, branching, and journey experimentation
  • Predictive capabilities and 1,000 integrations extend its breadth
  • Omnichannel messaging across email, push, in-app, web, SMS, WhatsApp, and RCS
  • Multi-step journeys with branching, goals, segmentation, and monitoring
  • AI-assisted orchestration, experimentation, analytics, and recommendations
Cons
  • Pricing is sales-led and scales with monthly active users and Action Credits
  • Advanced capabilities are reserved for higher editions
  • Broad orchestration may exceed the needs of teams seeking a narrow tool
  • No free plan is available
  • Pro and Ultimate pricing requires a demo
  • Pricing is based on Monthly Active Users or Data Points
Our verdict

Braze is a cloud customer engagement platform for brands and lifecycle marketing teams that need to coordinate personalized communication across channels. It supports email, mobile and web push, in-app messaging, SMS, and WhatsApp, using…

Read the review →

CleverTap is a cloud and mobile customer engagement platform for digital consumer brands. It combines behavioral data, segmentation, personalization, experimentation, analytics, and campaign orchestration in one system. Teams can…

Read the review →
  1. BrazeCustomer Engagement Software 9.3Pricing on request
  2. CleverTapCustomer Engagement Software 8.530-day trial

Strengths and trade-offs

  • Braze — where it wins

    • Coordinates email, push, SMS, WhatsApp, and in-app messaging
    • Canvas supports real-time triggers, branching, and journey experimentation
    • Predictive capabilities and 1,000 integrations extend its breadth

    Where it doesn't

    • Pricing is sales-led and scales with monthly active users and Action Credits
    • Advanced capabilities are reserved for higher editions
    • Broad orchestration may exceed the needs of teams seeking a narrow tool

  • CleverTap — where it wins

    • Omnichannel messaging across email, push, in-app, web, SMS, WhatsApp, and RCS
    • Multi-step journeys with branching, goals, segmentation, and monitoring
    • AI-assisted orchestration, experimentation, analytics, and recommendations

    Where it doesn't

    • No free plan is available
    • Pro and Ultimate pricing requires a demo
    • Pricing is based on Monthly Active Users or Data Points
  • Braze9.3/10 · Pricing on request

    Orchestrate personalized journeys across messaging channels, with sales-led pricing.

    Visit BrazeFull verdict →
  • CleverTap8.5/10 · 30-day trial

    Broad omnichannel journeys and analytics for teams managing digital customer engagement.

    Visit CleverTapFull verdict →

More comparisons

All customer engagement software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update