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Head-to-head · SEO Reporting Software

Raven Tools vs Wranker

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Raven Tools #2 in SEO Reporting Software 9.1/10 Free plan · 7-day trial Free planFree trial✓ 4 of 5 features Visit Raven Tools
Wranker #11 in SEO Reporting Software 8.0/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit Wranker

Raven Tools leads on 1 check, Wranker on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRaven Tools · 9.1/10
  • Lowest starting priceRaven Tools · $39/mo
  • Free planboth
  • Free trialboth
  • Most featuresWranker · 5 of 5

Raven Tools scores higher on our rubric for seo reporting software: 9.1 against 8.0 out of 10; our editors rank them #2 and #11.

Raven Tools is cheaper to start at $39/mo against $149/mo.

Raven Tools is the better fit for budget-conscious agencies needing broad reporting. Wranker is the better fit for agencies wanting free-start client reporting.

  • Raven Tools fits best

    Budget-conscious agencies needing broad reporting

  • Wranker fits best

    Agencies wanting free-start client reporting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Raven Tools 9.1/10 Visit ↗ Wranker 8.0/10 Visit ↗
At a glance
Editor score 9.1 8.0
Ranking #2 in SEO Reporting Software #11 in SEO Reporting Software
Best for Budget-conscious agencies needing broad reporting Agencies wanting free-start client reporting
Pricing model Free plan + paid Free plan + paid
Starting price $39/mo (best) $149/mo
Free plan ✓ ✓
Free trial 7 days 14 days
Free trial length 7 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Integrations 30+ integrations 5 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Raven Tools 4/5 · Wranker 5/5
Scheduled reports ✓ ✓
Custom branding ✓ ✓
White labeling ✓ ✓
Client portal Not checked yet ✓ (best)
Rank tracking ✓ ✓
Specs
SEO data sources Moz, Majestic, Google Search Console, Google Analytics, Bing Webmaster Tools, IBM Watson, Calais, Bing Google Search Console, Google Analytics 4, Wranker SEO panels
Report formats Not checked yet Pdf
Our review
Pros
  • White-label scheduled reports with custom branding
  • Rank tracking, audits, backlinks, and competitor research in one platform
  • Connectors for major Google, Bing, social, analytics, and marketing services
  • Free plan includes daily audits, rank tracking and 500 keywords.
  • Scheduled reports, white-label PDFs, live links and client portals.
  • Agency plan adds unlimited projects, SSO, SAML and audit logs.
Cons
  • Small Biz is limited to 2 domains/campaigns and 2 users
  • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
  • Broad coverage may require choosing a higher tier as campaigns grow
  • Free Starter supports only one project and 500 keywords.
  • Paid plans start at $149 per month with monthly billing.
  • White-label reports and portals begin with the Studio plan.
Our verdict

Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link…

Read the review →

Wranker is a web-based SEO platform for agencies, consultants, content teams and in-house marketers. It combines technical site audits, keyword rank tracking, Google Search Console and GA4 reporting, backlink analysis, competitor…

Read the review →
  1. Raven ToolsSEO Reporting Software 9.1Free plan · 7-day trial
  2. WrankerSEO Reporting Software 8.0Free plan · 14-day trial

Strengths and trade-offs

  • Raven Tools — where it wins

    • White-label scheduled reports with custom branding
    • Rank tracking, audits, backlinks, and competitor research in one platform
    • Connectors for major Google, Bing, social, analytics, and marketing services

    Where it doesn't

    • Small Biz is limited to 2 domains/campaigns and 2 users
    • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
    • Broad coverage may require choosing a higher tier as campaigns grow

  • Wranker — where it wins

    • Free plan includes daily audits, rank tracking and 500 keywords.
    • Scheduled reports, white-label PDFs, live links and client portals.
    • Agency plan adds unlimited projects, SSO, SAML and audit logs.

    Where it doesn't

    • Free Starter supports only one project and 500 keywords.
    • Paid plans start at $149 per month with monthly billing.
    • White-label reports and portals begin with the Studio plan.
  • Raven Tools9.1/10 · Free plan · 7-day trial

    Broad SEO and marketing reporting with white-label delivery and a low annual starting price.

    Visit Raven ToolsFull verdict →
  • Wranker8.0/10 · Free plan · 14-day trial

    A capable free-start SEO reporting platform, with a steep jump to paid plans.

    Visit WrankerFull verdict →

More comparisons

All SEO reporting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update