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Head-to-head · Retail Media Advertising Platforms

Quartile vs Perpetua

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Quartile #5 in Retail Media Advertising Platforms 7.4/10 Pricing on request ✓ 0 of 4 features Visit Quartile
Perpetua #6 in Retail Media Advertising Platforms 7.2/10 Paid ✓ 0 of 4 features Visit Perpetua

Quartile leads on 0 checks, Perpetua on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQuartile · 7.4/10

Quartile scores higher on our rubric for retail media advertising platforms: 7.4 against 7.2 out of 10; our editors rank them #5 and #6.

Quartile is the better fit for brands optimizing cross-channel retail campaigns. Perpetua is the better fit for amazon-focused advertisers wanting automation.

  • Quartile fits best

    Brands optimizing cross-channel retail campaigns

  • Perpetua fits best

    Amazon-focused advertisers wanting automation

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Side by side

Feature Quartile 7.4/10 Visit ↗ Perpetua 7.2/10 Visit ↗
At a glance
Editor score 7.4 7.2
Ranking #5 in Retail Media Advertising Platforms #6 in Retail Media Advertising Platforms
Best for Brands optimizing cross-channel retail campaigns Amazon-focused advertisers wanting automation
Pricing model Paid Paid
Starting price Pricing on request $695/mo
Free plan — —
Free trial — —
Integrations 7 integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Quartile 0/4 · Perpetua 0/4
Retailer-side ad tools Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Sales attribution Not checked yet Not checked yet
Self-serve campaigns Not checked yet Not checked yet
Specs
Retail media networks Not checked yet Not checked yet
Campaign channels Not checked yet Not checked yet
Our review
Pros
  • Automates bids, placements, and budget allocation across campaigns.
  • Connects Google-to-Amazon conversion tracking with campaign-level attribution.
  • Integrates Amazon, Google, Meta, Microsoft, and Instacart advertising.
  • Automates campaign creation, execution, bidding, and budget optimization.
  • Harvests keywords and provides AI-powered bid optimization.
  • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.
Cons
  • Standard plan prices are not published; fees are tailored to each engagement.
  • Its focus is campaign optimization, not full retailer media infrastructure.
  • A tailored engagement requires requesting a demo and discussing service needs.
  • Essentials starts at $695 per month, as does Growth.
  • Hourly reporting and intraday optimization are limited to Growth and above.
  • Premium's price is not stated in the published plan details.
Our verdict

Quartile is an ecommerce advertising optimization platform for brands coordinating campaigns across retail media and other digital channels. Its scope includes Amazon, Google, Meta, Microsoft Ads, and Instacart, with campaign automation…

Read the review →

Perpetua is retail media optimization software for brands, agencies, startups, and larger consumer packaged goods companies selling online. It automates campaign creation, execution, bidding, keyword harvesting, and budget optimization…

Read the review →
  1. QuartileRetail Media Advertising Platforms 7.4Pricing on request
  2. PerpetuaRetail Media Advertising Platforms 7.2Paid

Strengths and trade-offs

  • Quartile — where it wins

    • Automates bids, placements, and budget allocation across campaigns.
    • Connects Google-to-Amazon conversion tracking with campaign-level attribution.
    • Integrates Amazon, Google, Meta, Microsoft, and Instacart advertising.

    Where it doesn't

    • Standard plan prices are not published; fees are tailored to each engagement.
    • Its focus is campaign optimization, not full retailer media infrastructure.
    • A tailored engagement requires requesting a demo and discussing service needs.

  • Perpetua — where it wins

    • Automates campaign creation, execution, bidding, and budget optimization.
    • Harvests keywords and provides AI-powered bid optimization.
    • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.

    Where it doesn't

    • Essentials starts at $695 per month, as does Growth.
    • Hourly reporting and intraday optimization are limited to Growth and above.
    • Premium's price is not stated in the published plan details.
  • Quartile7.4/10 · Pricing on request

    Automates retail and digital ad optimization, with managed strategy and account support.

    Visit QuartileFull verdict →
  • Perpetua7.2/10 · Paid

    Automates retail media campaigns, with a $695 monthly entry price for Essentials and Growth.

    Visit PerpetuaFull verdict →

More comparisons

All retail media advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update