Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Retail Media Advertising Platforms

AdKernel Retail Media vs Perpetua

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AdKernel Retail Media #3 in Retail Media Advertising Platforms 7.9/10 Pricing on request ✓ 4 of 4 features Contact AdKernel
Perpetua #6 in Retail Media Advertising Platforms 7.2/10 Paid ✓ 0 of 4 features Visit Perpetua

AdKernel Retail Media leads on 0 checks, Perpetua on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdKernel Retail Media · 7.9/10
  • Most featuresAdKernel Retail Media · 4 of 4

AdKernel Retail Media scores higher on our rubric for retail media advertising platforms: 7.9 against 7.2 out of 10; our editors rank them #3 and #6.

AdKernel Retail Media is the better fit for retailers building white-label media networks. Perpetua is the better fit for amazon-focused advertisers wanting automation.

  • AdKernel Retail Media fits best

    Retailers building white-label media networks

  • Perpetua fits best

    Amazon-focused advertisers wanting automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdKernel Retail Media 7.9/10 Visit ↗ Perpetua 7.2/10 Visit ↗
At a glance
Editor score 7.9 7.2
Ranking #3 in Retail Media Advertising Platforms #6 in Retail Media Advertising Platforms
Best for Retailers building white-label media networks Amazon-focused advertisers wanting automation
Pricing model Paid Paid
Starting price Pricing on request $695/mo
Free plan Not checked yet —
Free trial — —
Support Email Live chat, Community, Docs
Integrations 2 integrations 13 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AdKernel Retail Media 4/4 · Perpetua 0/4
Retailer-side ad tools ✓ (best) Not checked yet
Audience targeting ✓ (best) Not checked yet
Sales attribution ✓ (best) Not checked yet
Self-serve campaigns ✓ (best) Not checked yet
Specs
Retail media networks Not checked yet Not checked yet
Campaign channels sponsored placements, display, offsite programmatic, sponsored products, onsite search ads Not checked yet
Our review
Pros
  • Combines onsite placements and display with offsite programmatic activation.
  • Supports shopper-data onboarding, audience segments and attribution.
  • Lets retailers control pricing, pacing, placement rules and advertiser workflows.
  • Automates campaign creation, execution, bidding, and budget optimization.
  • Harvests keywords and provides AI-powered bid optimization.
  • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.
Cons
  • Pricing requires a sales or demo request.
  • Custom integrations depend on API or MCP access.
  • Email is the listed support channel.
  • Essentials starts at $695 per month, as does Growth.
  • Hourly reporting and intraday optimization are limited to Growth and above.
  • Premium's price is not stated in the published plan details.
Our verdict

AdKernel Retail Media is a white-label infrastructure stack for retailers, marketplaces and commerce apps building retail media networks. It brings retailer-side tools together with a branded self-service advertiser console, so enterprises…

Read the review →

Perpetua is retail media optimization software for brands, agencies, startups, and larger consumer packaged goods companies selling online. It automates campaign creation, execution, bidding, keyword harvesting, and budget optimization…

Read the review →
  1. AdKernel Retail MediaRetail Media Advertising Platforms 7.9Pricing on request
  2. PerpetuaRetail Media Advertising Platforms 7.2Paid

Strengths and trade-offs

  • AdKernel Retail Media — where it wins

    • Combines onsite placements and display with offsite programmatic activation.
    • Supports shopper-data onboarding, audience segments and attribution.
    • Lets retailers control pricing, pacing, placement rules and advertiser workflows.

    Where it doesn't

    • Pricing requires a sales or demo request.
    • Custom integrations depend on API or MCP access.
    • Email is the listed support channel.

  • Perpetua — where it wins

    • Automates campaign creation, execution, bidding, and budget optimization.
    • Harvests keywords and provides AI-powered bid optimization.
    • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.

    Where it doesn't

    • Essentials starts at $695 per month, as does Growth.
    • Hourly reporting and intraday optimization are limited to Growth and above.
    • Premium's price is not stated in the published plan details.
  • AdKernel Retail Media7.9/10 · Pricing on request

    White-label retail media infrastructure with retailer-controlled campaigns and pricing.

    Contact AdKernelFull verdict →
  • Perpetua7.2/10 · Paid

    Automates retail media campaigns, with a $695 monthly entry price for Essentials and Growth.

    Visit PerpetuaFull verdict →

More comparisons

All retail media advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update