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Head-to-head · Retail Media Advertising Platforms

Teikametrics vs Perpetua

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Teikametrics #1 in Retail Media Advertising Platforms 8.2/10 Free plan Free plan✓ 0 of 4 features Visit Teikametrics
Perpetua #6 in Retail Media Advertising Platforms 7.2/10 Paid ✓ 0 of 4 features Visit Perpetua

Teikametrics leads on 2 checks, Perpetua on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTeikametrics · 8.2/10
  • Lowest starting priceTeikametrics · $149/mo
  • Free planonly Teikametrics

Teikametrics scores higher on our rubric for retail media advertising platforms: 8.2 against 7.2 out of 10; our editors rank them #1 and #6.

Teikametrics offers free plan; Perpetua doesn't. Teikametrics is cheaper to start at $149/mo against $695/mo.

Teikametrics is the better fit for marketplace sellers seeking affordable ad optimization. Perpetua is the better fit for amazon-focused advertisers wanting automation.

  • Teikametrics fits best

    Marketplace sellers seeking affordable ad optimization

  • Perpetua fits best

    Amazon-focused advertisers wanting automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Teikametrics 8.2/10 Visit ↗ Perpetua 7.2/10 Visit ↗
At a glance
Editor score 8.2 7.2
Ranking #1 in Retail Media Advertising Platforms #6 in Retail Media Advertising Platforms
Best for Marketplace sellers seeking affordable ad optimization Amazon-focused advertisers wanting automation
Pricing model Free plan + paid Paid
Starting price $149/mo (best) $695/mo
Free plan ✓ (best) —
Free trial — —
Support Email, Live chat, Docs Live chat, Community, Docs
Integrations 3 integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Teikametrics 0/4 · Perpetua 0/4
Retailer-side ad tools Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Sales attribution Not checked yet Not checked yet
Self-serve campaigns Not checked yet Not checked yet
Specs
Retail media networks Not checked yet Not checked yet
Campaign channels Not checked yet Not checked yet
Our review
Pros
  • Automates advertising bids, keywords, and product targeting.
  • Tracks SKU-level profitability using costs, fees, and ad spend.
  • Combines Amazon, Walmart, and TikTok Shop data in cross-marketplace dashboards.
  • Automates campaign creation, execution, bidding, and budget optimization.
  • Harvests keywords and provides AI-powered bid optimization.
  • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.
Cons
  • The free Basic plan excludes AI capabilities.
  • Essentials Tier 2 adds a 3% fee on monthly ad spend above $10K.
  • Its focus is marketplace sellers, not retailer-side media operations.
  • Essentials starts at $695 per month, as does Growth.
  • Hourly reporting and intraday optimization are limited to Growth and above.
  • Premium's price is not stated in the published plan details.
Our verdict

Marketplace sellers running ads on Amazon, Walmart, or TikTok Shop can use Teikametrics to bring advertising and product performance into a shared workflow. Its ARI platform combines catalog analytics, bidding and targeting automation,…

Read the review →

Perpetua is retail media optimization software for brands, agencies, startups, and larger consumer packaged goods companies selling online. It automates campaign creation, execution, bidding, keyword harvesting, and budget optimization…

Read the review →
  1. TeikametricsRetail Media Advertising Platforms 8.2Free plan
  2. PerpetuaRetail Media Advertising Platforms 7.2Paid

Strengths and trade-offs

  • Teikametrics — where it wins

    • Automates advertising bids, keywords, and product targeting.
    • Tracks SKU-level profitability using costs, fees, and ad spend.
    • Combines Amazon, Walmart, and TikTok Shop data in cross-marketplace dashboards.

    Where it doesn't

    • The free Basic plan excludes AI capabilities.
    • Essentials Tier 2 adds a 3% fee on monthly ad spend above $10K.
    • Its focus is marketplace sellers, not retailer-side media operations.

  • Perpetua — where it wins

    • Automates campaign creation, execution, bidding, and budget optimization.
    • Harvests keywords and provides AI-powered bid optimization.
    • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.

    Where it doesn't

    • Essentials starts at $695 per month, as does Growth.
    • Hourly reporting and intraday optimization are limited to Growth and above.
    • Premium's price is not stated in the published plan details.
  • Teikametrics8.2/10 · Free plan

    A marketplace-focused toolkit for sellers combining ad automation with profitability and inventory insights.

    Visit TeikametricsFull verdict →
  • Perpetua7.2/10 · Paid

    Automates retail media campaigns, with a $695 monthly entry price for Essentials and Growth.

    Visit PerpetuaFull verdict →

More comparisons

All retail media advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update