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Head-to-head · Marketing Research Software

Qualtrics vs Voxco

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Qualtrics #1 in Marketing Research Software 9.4/10 Free plan · 30-day trial Free planFree trial✓ 0 of 2 features Visit Qualtrics
Voxco #8 in Marketing Research Software 8.4/10 Pricing on request ✓ 0 of 2 features Visit Voxco

Qualtrics leads on 1 check, Voxco on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.4/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics

Qualtrics scores higher on our rubric for marketing research software: 9.4 against 8.4 out of 10; our editors rank them #1 and #8.

Qualtrics offers free plan; Voxco doesn't.

Qualtrics is the better fit for enterprise-grade end-to-end marketing research. Voxco is the better fit for mature multimode and panel-based research.

  • Qualtrics fits best

    Enterprise-grade end-to-end marketing research

  • Voxco fits best

    Mature multimode and panel-based research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.4/10 Visit ↗ Voxco 8.4/10 Visit ↗
At a glance
Editor score 9.4 8.4
Ranking #1 in Marketing Research Software #8 in Marketing Research Software
Best for Enterprise-grade end-to-end marketing research Mature multimode and panel-based research
Pricing model Free plan + paid Paid
Starting price $420/mo —
Free plan ✓ (best) —
Free trial 30 days —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML, 2FA
Integrations 17 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 0/2 · Voxco 0/2
Survey logic Not checked yet Not checked yet
Multilingual surveys Not checked yet Not checked yet
Specs
Response limit 500 responses/mo Not checked yet
Audience access Not checked yet Not checked yet
Analysis tools Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Our review
Pros
  • Combines survey logic, multiple distribution channels, and response analysis.
  • Supports panels with demographic targeting and quotas.
  • Offers dashboards, integrations, and a REST API for research workflows.
  • Collects survey responses online, by mobile, email and telephone
  • Supports panel recruitment, segmentation and activity monitoring
  • Offers cloud or on-premise deployment and Ascribe text analysis
Cons
  • The free plan is limited to one user, three active surveys, and 500 responses.
  • The Strategic Research plan starts at $420/month with annual billing.
  • Free accounts retain Qualtrics branding and have limited styling.
  • Pricing is custom and requires contacting sales
  • There is no free plan
  • The listed support channel is email, though Enterprise includes 24/7 support
Our verdict

Qualtrics brings survey creation, distribution, response collection, analysis, and reporting into a cloud-based research platform. It suits organizations running customer, employee, product, brand, or market research programs, from small…

Read the review →

Voxco is survey software for market research firms, corporate research teams and other organizations running complex studies. It covers online, mobile, email and telephone distribution, with survey logic, branching, panel management and…

Read the review →
  1. QualtricsMarketing Research Software 9.4Free plan · 30-day trial
  2. VoxcoMarketing Research Software 8.4Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Combines survey logic, multiple distribution channels, and response analysis.
    • Supports panels with demographic targeting and quotas.
    • Offers dashboards, integrations, and a REST API for research workflows.

    Where it doesn't

    • The free plan is limited to one user, three active surveys, and 500 responses.
    • The Strategic Research plan starts at $420/month with annual billing.
    • Free accounts retain Qualtrics branding and have limited styling.

  • Voxco — where it wins

    • Collects survey responses online, by mobile, email and telephone
    • Supports panel recruitment, segmentation and activity monitoring
    • Offers cloud or on-premise deployment and Ascribe text analysis

    Where it doesn't

    • Pricing is custom and requires contacting sales
    • There is no free plan
    • The listed support channel is email, though Enterprise includes 24/7 support
  • Qualtrics9.4/10 · Free plan · 30-day trial

    End-to-end research tools with broad analysis and distribution, from a $420/month annual plan.

    Visit QualtricsFull verdict →
  • Voxco8.4/10 · Pricing on request

    Voxco combines multimode data collection, panel management and text analysis for complex research.

    Visit VoxcoFull verdict →

More comparisons

All marketing research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update