Kantar Marketplace vs Voxco

Kantar Marketplace8.9Visit Voxco8.4Visit

Higher score Kantar Marketplace #4 in Marketing Research Software 8.9/10 Pricing on request ✓ 0 of 2 features Visit Kantar

vs

Voxco #8 in Marketing Research Software 8.4/10 Pricing on request ✓ 0 of 2 features Visit Voxco

• Kantar Marketplace fits best

  Enterprise studies with benchmarked analysis

• Voxco fits best

  Mature multimode and panel-based research

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Side by side

Feature	Kantar Marketplace 8.9/10 Visit ↗	Voxco 8.4/10 Visit ↗
At a glance
Editor score	8.9	8.4
Ranking	#4 in Marketing Research Software	#8 in Marketing Research Software
Best for	Enterprise studies with benchmarked analysis	Mature multimode and panel-based research
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	—
Free trial	—	—
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web
Support	Docs · 24/7	Email
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Kantar Marketplace 0/2 · Voxco 0/2
Survey logic	Not published	Not published
Multilingual surveys	Not published	Not published
Specs
Response limit	Not published	Not published
Audience access	Not published	Not published
Analysis tools	Not published	Not published
Data export	Not published	Not published
Our review
Pros	Verified respondent audiences with panel access for targeted studies Advanced dashboards, custom tables, and editable PowerPoint/Excel exports Kantar norms, benchmarks, and multi-project comparison	Collects survey responses online, by mobile, email and telephone Supports panel recruitment, segmentation and activity monitoring Offers cloud or on-premise deployment and Ascribe text analysis
Cons	Contact-sales pricing makes upfront budgeting less transparent Web-only delivery limits platform choice Capabilities can vary by solution and market	Pricing is custom and requires contacting sales There is no free plan The listed support channel is email, though Enterprise includes 24/7 support
Our verdict	Kantar Marketplace is a cloud, web-based market research platform for insights professionals, marketers, and agencies. It supports studies across advertising, innovation and product development, media, brand insights, and customer… Read the review →	Voxco is survey software for market research firms, corporate research teams and other organizations running complex studies. It covers online, mobile, email and telephone distribution, with survey logic, branching, panel management and… Read the review →

Strengths and trade-offs

• Kantar Marketplace — where it wins

  • Verified respondent audiences with panel access for targeted studies
  • Advanced dashboards, custom tables, and editable PowerPoint/Excel exports
  • Kantar norms, benchmarks, and multi-project comparison

  Where it doesn't

  • Contact-sales pricing makes upfront budgeting less transparent
  • Web-only delivery limits platform choice
  • Capabilities can vary by solution and market

• Voxco — where it wins

  • Collects survey responses online, by mobile, email and telephone
  • Supports panel recruitment, segmentation and activity monitoring
  • Offers cloud or on-premise deployment and Ascribe text analysis

  Where it doesn't

  • Pricing is custom and requires contacting sales
  • There is no free plan
  • The listed support channel is email, though Enterprise includes 24/7 support

• Kantar Marketplace8.9/10 · Pricing on request

  Built for enterprise studies needing benchmarks; pricing requires a sales conversation.

  Visit KantarFull verdict →
• Voxco8.4/10 · Pricing on request

  Voxco combines multimode data collection, panel management and text analysis for complex research.

  Visit VoxcoFull verdict →