YouGov Surveys: Self-Serve vs Voxco

YouGov Surveys: Self-Serve8.8Visit Voxco8.4Visit

Higher score YouGov Surveys: Self-Serve #5 in Marketing Research Software 8.8/10 From $1.50 ✓ 0 of 2 features Visit YouGov

vs

Voxco #8 in Marketing Research Software 8.4/10 Pricing on request ✓ 0 of 2 features Visit Voxco

• YouGov Surveys: Self-Serve fits best

  Fast, targeted research with a verified panel

• Voxco fits best

  Mature multimode and panel-based research

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Side by side

Feature	YouGov Surveys: Self-Serve 8.8/10 Visit ↗	Voxco 8.4/10 Visit ↗
At a glance
Editor score	8.8	8.4
Ranking	#5 in Marketing Research Software	#8 in Marketing Research Software
Best for	Fast, targeted research with a verified panel	Mature multimode and panel-based research
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	—
Free trial	—	—
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web
Support	Live chat, Docs	Email
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features YouGov Surveys: Self-Serve 0/2 · Voxco 0/2
Survey logic	Not published	Not published
Multilingual surveys	Not published	Not published
Specs
Response limit	Not published	Not published
Audience access	Not published	Not published
Analysis tools	Not published	Not published
Data export	Not published	Not published
Our review
Pros	Target general-population and niche audiences through YouGov’s panel Build surveys with up to 30 questions, branching, and varied formats Get expert survey review and results within 24 hours	Collects survey responses online, by mobile, email and telephone Supports panel recruitment, segmentation and activity monitoring Offers cloud or on-premise deployment and Ascribe text analysis
Cons	Self-Serve audiences are limited to Great Britain and the United States A 30-question limit may not suit longer surveys Pricing varies by question count, targeting, media, and sample size	Pricing is custom and requires contacting sales There is no free plan The listed support channel is email, though Enterprise includes 24/7 support
Our verdict	YouGov Surveys: Self-Serve is a web-based market-research survey platform for businesses, agencies, and research teams that need responses from a targeted audience. It pairs survey creation with access to YouGov’s verified respondent… Read the review →	Voxco is survey software for market research firms, corporate research teams and other organizations running complex studies. It covers online, mobile, email and telephone distribution, with survey logic, branching, panel management and… Read the review →

Strengths and trade-offs

• YouGov Surveys: Self-Serve — where it wins

  • Target general-population and niche audiences through YouGov’s panel
  • Build surveys with up to 30 questions, branching, and varied formats
  • Get expert survey review and results within 24 hours

  Where it doesn't

  • Self-Serve audiences are limited to Great Britain and the United States
  • A 30-question limit may not suit longer surveys
  • Pricing varies by question count, targeting, media, and sample size

• Voxco — where it wins

  • Collects survey responses online, by mobile, email and telephone
  • Supports panel recruitment, segmentation and activity monitoring
  • Offers cloud or on-premise deployment and Ascribe text analysis

  Where it doesn't

  • Pricing is custom and requires contacting sales
  • There is no free plan
  • The listed support channel is email, though Enterprise includes 24/7 support

• YouGov Surveys: Self-Serve8.8/10 · From $1.50

  Target a verified panel and get survey results within 24 hours, from $1.50 per complete.

  Visit YouGovFull verdict →
• Voxco8.4/10 · Pricing on request

  Voxco combines multimode data collection, panel management and text analysis for complex research.

  Visit VoxcoFull verdict →